MEDIA INQUIRIES FOR CASIO:
Sarah Bronilla / Amanda Eufer
exposure Communications LLC
E. Garcia / S. Vander Schans FOR IMMEDIATE RELEASE
CASIO AMERICA, INC.
G-SHOCK RELEASES NEW MILITARY INSPIRED TIMEPIECES
The Solar Military Green Capsule Collection Features Three of G-Shock’s Namesake Styles in a Matte Olive Green
DOVER, NJ, February 23, 2012 — Casio America, Inc. is pleased to release the Solar Military Green G-Shock collection comprised of three signature styles in a matte olive green. The GR7900KG-3, G5600KG-3 and G6900KG-3 timepieces continue to incorporate G-Shock’s brand ethos of rugged toughness with the introduction of a new color option.
The G-Shock Solar Military series features shock resistance, 200M water resistance, full auto EL backlight, world time (48 cities + UTC), 4 daily alarms and 1 snooze, 1/100th second stopwatch, countdown timer, 12/24 Hr formats and mute function. Encapsulated in a resin case with a four point bezel protection design with exposed metal screws; the GR7900KG has all of the above features in addition to tide/moon graph & data. Each watch in the series has a unique case shape making them similar but different; each style defined by the wearer’s preference of square, round or oval.
“Toughness is synonymous with all aspects of the military and G-Shock is excited to introduce the new Solar Military Green capsule collection that embodies both entities,” said Shigenori Itoh, CEO of Casio America. “The increased functionality of the solar capabilities makes this series uniquely identifiable to one of G-Shock’s core principles, unstoppable power.”
The Solar Military Green collection of mens watches will be available in April 2012 for $120 at Bloomingdales, Lord & Taylor, Macys, Tourneau, fashion boutiques and discerning jewellers as well as www.gshock.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com