FOR IMMEDIATE RELEASE
Dial into Style!
The New Baby-G BGA153 & 152 Models
DOVER, NJ, (June 18, 2012) — When in the Hamptons do as the trendsetters do! Baby-G brings stylish charm to your wrist that mixes strength and chicness in large easy-to-read cases with their new Roman numeral BGA152 and BGA153 models this summer. A sophisticated and casual balance of fashion and function, offered in black or white colorways with a matte resin band, these staple watches are a great addition to any beachside wardrobe! These sleek Roman numeral watches pop with either a gold or silver-plated face, for a perfect modern summer style that will easily transition into the Fall season this year. Launching in August 2012, these watches include shock resistance, 100M water resistance, world time in 29 time zones/27 cities, four daily alarms, 1/100th second stopwatch, countdown timer, mute function and 12/24 hour time formats – ideal for luxury lounging and on-the-go glam.
These latest introductions to the Baby-G line along with the BGA151 series have also been cast in the new Baby-G “Summertime” video produced by Mustache, that follows three friends spending “time” together in the Hamptons. The black and gold BGA153 and the casual-meets-elegant BGA152 timepiece star as the perfect accessories to keep the girls on track and in style during their easy, breezy, and exciting summer.
These Casio women’s watches will be available in August 2012 at Tourneau, select Macy’s stores and fashion boutiques with a MSRP of $120.00. The BGA152 is available at Tourneau, select Macy’s stores and fashion boutiques with a MSRP of $110.00. Please view our Baby-G womens watch line at www.baby-g.com for more information.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.