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Actor Bryan Greenberg Becomes Brand Ambassador for Casio's New Edifice Black Label Timepiece Collection
 August 2, 2010

EDIFICEMEDIA INQUIRIES ONLY CONTACT:

Stacey Tropeano / Nicole Giancaspro
Coyne PR
(973) 316-1665
STropeano@CoynePR.com / NGiancaspro@CoynePR.com

Melissa Keklak
Casio America, Inc.
(973) 361-5400 ext. 4403
mkeklak@casio.com

FOR IMMEDIATE RELEASE

ACTOR BRYAN GREENBERG BECOMES BRAND AMBASSADOR FOR CASIO’S NEW EDIFICE BLACK LABEL TIMEPIECE COLLECTION  

‘How to Make It in America’ Star to Show Men How to Make It in the Watch World

NEW YORK, NY, AUGUST 2, 2010 – Casio America, Inc. announced today that actor Bryan Greenberg from the hit HBO show “How to Make It in America” will serve as Brand Ambassador for the company’s newest men’s watch line – EDIFICE Black Label. The star, known for his role as the trendy, ambitious and enterprising Ben on the show, perfectly represents the EDIFICE man – the man who is “going places.”

Greenberg, best known for his former roles in shows including “October Road” and “One Tree Hill” and movies such as “Bride Wars,” “The Good Guy” and “Prime,” officially launched the EDIFICE Black Label collection today at the company’s “2010 Shock the World” event in New York City. He’ll also serve to promote the hot new brand through additional press initiatives and events throughout the year.

As a longtime Casio fan, I jumped at the opportunity to help promote the new EDIFICE brand, in fact, I count a vintage Casio watch that I purchased in Japan as one of my most prized possessions,” said Brand Ambassador, Bryan Greenberg. “The sleek design and cutting edge technology of the Black Label collection really mesh with my personal style.”

The EDFICE brand was designed for the upwardly mobile man with a sense of style, intelligence and savvy. The Black Label collection is dynamic and striking, exuding speed and technology from its aesthetics and functionality.  The watches, ranging in price from $150 to $500, are meant to take men from day to night, whether going to a sporting event or a night on the town.

“We are so thrilled to form this partnership with the talented Bryan Greenberg to launch the EDIFICE timepiece brand,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “His persona, both on-screen and off, perfectly resonates with the brand’s stylish and smart image that we are excited for our consumers to see.” 

Greenberg joins popular Formula One racecar driver Sebastian Vettel as ambassador for the masculine EDFICE brand.  Vettel has been promoting the label globally through press and advertising initiatives.

For additional product information, visit www.casiousa.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.