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Add a Pop of Color to Your Wrist with the GA150MF
 August 9, 2012

MEDIA INQUIRIES FOR CASIO:

Sarah Bronilla / Amanda Eufer
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net
amanda.eufer@exposure.net

E. Garcia/S. Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com


FOR IMMEDIATE RELEASE

G-SHOCK INTRODUCES A BOLD METALLIC FACE ANALOG/DIGITAL COLLECTION OF TIMEPIECES

Add a Pop of Color to Your Wrist with the GA150MF

DOVER, NJ, (August 9, 2012) Casio America, Inc. is pleased to announce its latest enhancement to the G-Shock line, the New Analog/Digital Metallic Dial Series offers a fresh take on the GA150 mens watch collection. The latest introductions offer a sleek look with metallic dials that round out the Analog/Digital collection. All have chronograph functionality with an extra large case and wide face that has defined this collection.

The unique men's watch design gives the appearance that it's been chiselled from stone, enhancing the overall toughness of the latest G-Shock. The dial has a concave design that sinks into the watch face and is enhanced by the metallic dials and LCDs. The three new styles come in either a matte or glossy finish, which creates distinctive shadows and provides a dimensional look. The operation buttons on the side of the case have an anti-slip surface for a more reliable operation.


GA150MF-1A Men's Wrist Watch GA150MF-7A Men's Wrist Watch GA150MF-8A Men's Wrist Watch
High Resolution Images


The watches are available in matte black with a ruby red metallic face GA150MF-1A, white with royal blue metallic face GA150MF-7A and glossy black with steel grey metallic face and purple LCD accents GA150MF-8A.

As with every G-Shock, performance and durability are the foundations of the DW6900MF series. Features include, shock and 200M water resistance, EL Backlight, flash alert, multi-function alarm, 1/100th second stopwatch, countdown timer and 12/24hr formats.

All models are packed with advanced technology including, shock resistance, 200M water resistance, magnetic resistance, auto LED light, world time (29TZ / 48Cities+UTC), 4 daily alarms + 1 snooze, 1/1000th second stopwatch with speed indicator, countdown timer and 12/24 HR formats.

“We are thrilled to continue expanding our portfolio of timepieces with distinctive three-dimensional design details," said Shigenori Itoh, Chairman and CEO of Casio America, Inc. "The colorful metallic dials highlight the LCDs for superior readability.”

The GA150MF-1A/-7A/-8A will be available in September for $130 at Macy's, Independent Jewelers, Fashion Boutiques and on www.gshock.com.

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About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.