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Casio America, Inc.
FOR IMMEDIATE RELEASE
CASIO AMERICA, INC. ANNOUNCED AS CES INNOVATIONS 2013
DESIGN AND ENGINEERING AWARD HONOREE FOR ITS PRIVIA PX-850
DOVER, NJ NOVEMBER 13, 2012 — Casio America, Inc. is proud to announce that it has been named as an International CES Innovations 2013 Design and Engineering Awards Honoree for the flagship of its new Privia line, the PX-850. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 29 product categories.
Casio’s Privia PX-850 digital piano represents the latest innovation in digital pianos as it features Casio’s new proprietary sound source, AiR (Acoustic and intelligent Resonator). This new source of technology allows the PX-850 to provide seamless dynamics for a remarkably expressive and powerful performance. The new PX-850 also features a redesigned 88 note Tri-sensor scaled hammer action keyboard, 256 notes of polyphony and a variety of instrument tones such as strings, organs, electric pianos and base. It has the ability to record a 44.1kHz.wav file directly to a USB thumb drive so that rehearsals and performances are captured and shared.
“We are honored to be a Design and Engineering Award Honoree at CES. Equipped with a variety of advanced features ideal for today’s musician, the Privia PX-850 is a superior eletronic piano that delivers unmatched sound quality and realism,” said Stephen Schmidt, Vice President of Casio’s Electronic Musical Instruments Division. “We look forward to continuing to lead the way in the electronic musical instrument industry with innovative products that meet consumers’ wants and needs.”
The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world’s largest consumer technology tradeshow, and have been recognizing achievements in product design and engineering since 1976.
Casio’s Privia PX-850 will be displayed at the 2013 International CES, which runs January 8-11, 2013 in Las Vegas, Nevada.
The Innovations entries are judged based on the following criteria:
- Engineering qualities, based on technical specs and materials used
- Aesthetic and design qualities, using photos provided
- The product’s intended use/function and user value
- Unique/novel features that consumers would find attractive
- How the design and innovation of the product compares to other products in the marketplace
Products chosen as Innovations honorees reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.
Innovations 2013 Design and Engineering honoree products are featured on http://cesweb.org/Awards/CES-Innovations-Awards.aspx, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.