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Atomic Solar Pathfinder Timepiece Shows Off a Whole New Look
 June 1, 2007

FOR MEDIA INQUIRIES ONLY CONTACT:
Rachel Max/Jennifer Lilly
Coyne PR
 (973) 316-1665
jlilly@coynepr.com

Melissa Keklak
Casio, Inc.
 (973) 361-5400
mkeklak@casio.com

VISIT CASIO AT BOOTH #25049

CASIO PACKS A BUNDLE OF FEATURES IN THE SLIM STYLING OF THE ATOMIC SOLAR PATHFINDER TIMEPIECE AT JCK IN LAS VEGAS
Atomic Solar Pathfinder Timepiece Shows Off a Whole New Look

 

LAS VEGAS, NV, June 1, 2007 – Casio, Inc. is displaying its newest Pathfinder timepiece, the ultra slim and ultra light, PAW1300T-7V, at the 2007 JCK Show that opened today at the Las Vegas Convention Center.  The timepiece will be on display at Casio's Booth #25049.

The Pathfinder PAW1300T-7V features Casio's revolutionary Waveceptor Atomic Timekeeping Technology and tough solar power, meaning no more worries of changing the time for daylight savings time or leap years. Atomic time is the official U.S. government time, the time that NASA uses when they're counting down a shuttle launch and the time our military relies upon.  The atomic transmitter conveys the time data as it is received several times daily through an antenna built right into the watch.

"We are thrilled to share our latest member of the Pathfinder lineup at JCK," said Dave Johnson, Senior General Manager of Casio's Timepiece Division. "Not only have we continued to incorporate timepieces into our line that are multi-functional, but the new slim case gives it a whole new appearance."

The new design of the PAW1300T-7V provides consumers with a slim case yet still packs all the great features within the Pathfinder line making it every outdoor and weather aficionado's essential tool.  Features such as the digital compass, altimeter and barometer make traveling much more convenient as outdoorsmen do not need to carry loads of equipment.  All necessary hiking instruments are found in one small wrist device.  Additional features such as 100M water resistance and low temperature resistance – ideal for extreme climates! 

The new Pathfinder timepiece also incorporates all the great features that have become synonymous with Casio, including atomic timekeeping technology which can receive signals from the U.S., U.K., Germany and Japan based on the users home city setting.

The PAW1300T-7V is available in a titanium band at select department stores for the MSRP of $350. The same Pathfinder model is also available in black resin (PAW1300-1V) and green resin (PAW1300-3V) at select department stores for the MSRP of $300.

About Casio
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.pathfinder.casio.com


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