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Atomic Technology Makes Turning Back Time a Thing of the Past
 February 25, 2009

Contact: Rachel Max/Jennifer Lilly
Coyne PR
973-316-1665
rmax@coynepr.com

Denise Ruiz-Cabrera
Casio, Inc.
973-361-5400
druiz@casio.com

Knowing about Atomic Technology Makes Turning Back Time a Thing of the Past
“Fall Back” Hassle-Free With Casio Timepieces

DOVER, NJ, September 21, 2005 – Daylight Saving Time is just around the corner (October 30th) and the frustration of re-setting alarm clocks, watches, and household appliances begins again. Casio, Inc., a leading manufacturer of consumer electronics, has a line of timepieces that will alleviate the stress of tedious time re-setting for Daylight Saving Time and help keep you on time, all the time.

Casio’s atomic and atomic-solar watches (including G-shock, Baby-G and Casio Waveceptor brands---all powered with waveceptor technology) represent revolutionary time-keeping technology. That means no more worries of changing the time on your watch when you’re within the U.S.! These watches all feature atomic timekeeping powered by Casio waveceptor technology and, in some cases, even solar power. The built-in solar technology eliminates the worries of replacing batteries, and the atomic function means minimizing the worry of having to reset the time during Daylight Saving Time.

Atomic time is the official U.S. time. It is the official time used by our military and NASA when counting down a shuttle launch. The atomic transmitter in Fort Collins, Colorado, transmits the time data and it is received, several times daily, through an antenna built right into the watch.

“Keeping your watch perfectly synchronized is difficult enough, but it is a particularly tedious task when it needs to, additionally, be changed during Daylight Saving,” said David Johnson, Vice President of Sales and Marketing for Casio, Inc, Timepiece division. “Our atomic and atomic-solar timepieces are fashionable and functional, and provide consumers with less worries and more benefits.”

This fall, atomic technology is available for the first time in Baby-G ladies models - BG1500A-1BV, BG1500A-7BV. These oversized, sporty watches, ideal for leisure activities, are shock resistant, water resistant up to 100 meters, feature stopwatch, alarm and world time, and are available in classic black and white for a suggested retail price of $99. Atomic-solar timekeeping is also available this fall in G-shock models-MTG950BDJ-9V, GW002KA-3V, and GW1200BA-1AV. These watches keep atomic time coupled with the added benefit of a solar-charged battery, making it friendlier to the environment, and easier on the purse strings as it requires less frequent, if any, replacing. Boasting world time, stopwatch mode, alarms, and Auto Super Illuminator or Auto EL Backlights, these “must have” timepieces are also water resistant up to 200 meters. G-Shock suggested retail prices range from $130 - $400.

Also available this fall, are atomic-solar timepieces in the Casio Waveceptor line – styles WVQ500DCA-1AV and WVQ500DA-2AV. These watches keep atomic time and are tough solar powered. They are water resistant up to 100M, have an auto LED light, four daily alarms and one snooze alarm, as well as solid stainless steel case. The suggested retail price of these watches range from $180 - $400.

On August 8, 2005, President George W. Bush signed the Energy Policy Act of 2005, extending Daylight Saving Time by one month beginning in 2007. While other technologies may not be prepared for the change, Casio’s atomic watches will automatically synchronize to provide official, accurate time and date.

Casio enthusiastically seeks to make atomic timekeeping with waveceptor technology the standard for all Casio manufactured wristwatches, and believe the future dictates today’s advances in technology. Casio is a pioneer in wrist technology and dedicates a large amount of effort to educating consumers on its cutting edge technology, and it’s benefits. The company has embarked on a mission to educate with the creation of a dedicated consumer education website. To learn more about atomic timekeeping, and to see what high tech watches serve to benefit consumers who are in the know, visit www.WhatIsAtomicTime.com.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit