FOR IMMEDIATE RELEASE:
BABY-G GETS 'GNARLY' FOR SURF SEASON!
Introducing the New BABY-G BGA180 & BGD180 Collections
Dover, NJ, June 15, 2014 — In anticipation of International Surfing day on June 20th and next month’s US Open of Surfing, Casio BABY-G is 'stoked’ to release its newest collection of wave-worthy watches. Designed with surfers in mind, the BGD180 series packs serious form and function to please those both on and off shore.
This June, BABY-G is giving its sport-inspired timepieces a tubular makeover. These new models’ color ways, pay tribute to surf culture, are great for summer and are designed with the world traveler in mind. The analog/digital BGA180-4B features a matte black dial with contrasting red hand and band what the BGA180-7B2 features an ivory face with colorful accents in electric blue and lime green. For the more adventurous types, the BGD180-2 and BGD180-3 digital models feature brightly-colored (blue and lime green) contrasting textured bands and accent colors, including fuchsia and violet.
The watches are equipped with 3D dials and tide graph functions, which enable surfers to track tides and forecast the ideal conditions for their next session of swells. Fashioned with resilient materials, and pre-molded bands, these watches provide a wide range of motion and comfort to ensure wearers remain focused and in-the-zone while they are riding the waves. Whether they’re in the water or watching the action from the beach, all can enjoy the latest tide introductions to the BABY-G lineup.
Along with their sun-and-surf sensibility, these styles are safeguarded with BABY-G’s functionality and strength – of Shock resistance and 100M Water Resistance.Other features of the BGA180 include an LED light, 48-city world time, alarm, stopwatch, countdown timer, 12/24 hr time formats, a thermometer and unique surfboard inspired tide indicator.Other features of the BGD180 include an EL Backlight, 48-city world time, three multifunction alarms, 1/100th second stopwatch and a long-lasting 10 year battery.
“This launch is an exciting one for us as we segue into surf season, said Shigenori Itoh, Chairman & CEO of Casio America. “We expect that the BGA180 and BGD180 collections will get high marks from our skilled surfer fan base, but also think they will make waves in the more mainstream fashion consumer market.”
The BGA180 and BGD180 models will hit shelves in June at select Nordstrom, Bloomingdales and Macy’s stores for an MSRP of $120 and $99, respectively. Please visit www.baby-g.com for more information.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.comor www.baby-g.com.
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaboration the most recent including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob.