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Baby-G's New Ana-Digi Timepiece Designed To Handle Any Woman's Active Lifestyle
 June 1, 2007

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Rachel Max/Jennifer Lilly
Coyne PR
 (973) 316-1665
jlilly@coynepr.com

Melissa Keklak
(973) 361-5400
mkeklak@casio.com

VISIT CASIO AT BOOTH #25049

BABY-G’S NEW ANA-DIGI TIMEPIECE DESIGNED TO HANDLE ANY WOMAN’S ACTIVE LIFESTYLE
A Fresh New Look to the Baby-G Line is Set to be Unveiled at JCK

LAS VEGAS, NV, June 1, 2007 – Casio, Inc. is displaying its newest Baby-G timepiece, the BG82F, at the 2007 JCK Show that opened today at the Las Vegas Convention Center.  The timepiece will be on display at Casio’s Booth #25049.

Baby-G targets the style conscious teens and young adults who make functional fashion their top priority. A young lady wearing a Baby-G is casual yet chic.  She enjoys life and does not take herself too seriously. 

The newest addition to the Baby-G line is a lovable line of wristwatches combined with the best of both analog and digital timekeeping in a fashionable yet functional timepiece.  The BG82F contains two new features - e-Data Memory which holds up to 30 records for internet access codes and other data as well as city temperature information.  A Baby-G girl will always be prepared for whatever nature throws at her! 

The BG82F can sustain just about anything it comes up against, due to its shock resistant feature.  The Baby-G also features world time in 30 cities, daily alarm, water resistant up to 100 meters, stopwatch and countdown timer.

“We are thrilled to introduce the latest member of the Baby-G line at JCK,” said Dave Johnson, Senior General Manager of Casio’s Timepiece Division. “Baby-G continues to make new advances in the timepiece industry and we are very proud that the watches continue maintain their classic distinction.”

Baby-G’s newest addition, the BG82F incorporates all the great features that set Casio apart in the timepiece industry.  This model, available in orange, white, green, pink (BG80) and brown can be found at select department stores for the MSRP of $89. 

About Casio
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

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