Baby-G BG6900/6901, the Modern Day Classic

 September 7, 2012


Stacey Tropeano / Nicole Giancaspro
Coyne PR
(973) 316-1665

E. Garcia/S. Vander Schans
(973) 361-5400



The New Baby-G BG6900/6901

DOVER, NJ, (September 7, 2012) — Taking a cue from the boys, Baby-G introduces the BG6900 /6901 collection that finds inspiration from the Casio G-Shock DW6900 watch collection. A play on all that is sporty-chic, the new line brings high shine and impact to the fashion front. Color options include black/gold, white/gold or white/silver with a metal buckle to match. The glossy, durable resin band combines with a large watch face that displays digital time, encased in a mirrored dial, for a new shock-worthy classic.

The multi-functional and ever-fashionable BG6900/6901 watch features specs that include shock resistance, 200M water resistance, EL backlight with Flash Alert, world time in 29 time zones/48 cities, two multi-function daily alarms, 1/100th second stopwatch, countdown timer, mute function and 12/24 hour time formats

BG6900-7 BG6901-1 BG6901-1
High Resolution Images

“Baby-G’s BG6900/6901 line takes the tough specs from our G-Shock collection and adds a feminine appeal for our Baby-G consumer,” said Shigenori Itoh, Chairman & CEO of Casio America. “The line is a sporty classic that appeals to all women.”

These Casio watches will be available in October 2012 at select Macy's and Bloomingdales stores, key jewelers, and fashion boutiques with an MSRP of $99.00. For more information about these women’s digital watches visit


About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit