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Baby-G Collaborates with Celebrated Costume Designer
 June 10, 2014

FOR IMMEDIATE RELEASE:

BABY-G COLLABORATES WITH CELEBRATED COSTUME DESIGNER

Timepiece Brand 'Color Coordinates’ with 'Mindy Project’ and 'Pitch Perfect’ Costume Designer Salvador Perez

Dover, NJ, June 10, 2014 — Casio America’s Baby-G has a new spokesperson who is an expert at putting together the perfect ensemble! The brand is collaborating with esteemed costume designer, Salvador Perez, who styles the trendsetting looks seen in movies and shows like “Pitch Perfect,” “Think Like a Man” and “The Mindy Project.” Known for his bold style choices, colorful confections and ability to tell a character’s personality story through wardrobe, Salvador is the perfect fashion complement to the dynamic Baby-G brand of timepieces, celebrating its 20th Anniversary this year!

“When I dress an actor as a character for a role, it’s the little details that tell you volumes about their character and that’s why this chance to work with Baby-G was so perfect,” said Salvador Perez, President of the Costume Designers’ Guild. “The brand is known for their bold watches that add an instant 'wow’ factor to every outfit, exactly the type of accessory I look for when dressing my stars!”

According to Salvador, accessories play a key role in helping your outfit tell your story and exuding your personality and mood. Adding a simple pop of color to jeans and a T-shirt, a little black dress or your workout wear can make all the difference in literally brightening your day.Especially as we head into the summer season when vibrant accessory choices are always in style!

Straight from the set of the new “Pitch Perfect 2” movie, Salvador offers his expert picks and tips on choosing the right wrist-wear this season. Whether looking for the ideal timepiece for yourself with the unofficial start to summer or gifting that special graduate, 'tis the season for these costume designer-approved picks from Baby-G!

Style: BA112-2A
Salvador says: Purple is my favorite color! This is the perfect watch to add a vibrant pop to any warm weather outfit, like a pair of cutoff denim shorts and a loose tank.

Style: BGA110-1B2
Salvador says: This timepiece is both high tech and elegant. It can go from business to casual – it’s a great everyday watch and a perfect, all-purpose gift for the new graduate. I can see the “Pitch Perfect” co-eds wearing these!

Style: BA111-3A
Salvador says: Talk about a great pop of color! The aqua/teal family is one of my favorites for the summertime. This watch will go great with your tan!

Style: BGA117-1B1
Salvador says: Although black is classic, the neon pink accents on this watch makes it less serious and more fun. This timepiece is a wardrobe staple – ideal for
going from day to night in style!

Style: BA110-7A2
Salvador says: When you can't make up your mind about what color to wear, a transparent watch is the perfect choice! It matches with any outfit and has a lightweight look that fits with the season – I can picture this style paired with a bathing suit; a pool and beach must-have!

BA110-7A2 Womens Watch BA111-3A Womens Watch BA112-2A Womens Watch BGA110-1B2 Womens Watch BGA117-1B1 Womens Watch

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About Salvador Perez
Salvador Perez is an accomplished and versatile costume designer, working in many genres – from feature film and television movies, to television series. Born and raised in Central California, Perez moved to Los Angeles to attend The Fashion Institute of Design and Merchandising, planning on a career in fashion design, but fate had another path for him. An accomplished stitcher, his talents were soon discovered by costume designers who took him away from the fashion industry. He first made costumes, then became a costume manufacturing foreman and assistant designer on films like Titanic, TheFlintstones, and Barb Wire. As a costume designer, Perez has taken his experience and applied it to creating characters on projects as diverse as the hit TV series The Mindy Project, Castle,Moonlight, Veronica Mars, the Lifetime movie Liz and Dick, and feature films like Pitch Perfect, Think Like a Man 1 and 2, Men of Honor,Drumline, and Faster. Perez’s passion for costume design and the Film & Television Industry was recognized by the members of the Costume Designers Guild, who recently elected him president of their organization.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.

About Baby-G
Casio’s female timepiece brand, Baby-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, Baby-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaboration the most recent including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob.