FOR IMMEDIATE RELEASE:
BABY-G KICKS BACK WITH NEW NEON MODEL
New Baby-G BGA117 Collection Showcases Tough Yet Feminine Style
Dover, NJ, March 20, 2014 — This spring, Casio Baby-G is sporting its newest model, the BGA117, showcasing a simple and fashion-forward style! Combining the timeless look of a matte black band and a fun pop of neon color, these new women’s watches are perfect for the sporty yet fashionable female!
Baby-G reconnects with its inner “glow” this March, introducing three new neon shades. Each colorway adds just the right pop of color to complement the effortlessly chic style, giving them a coveted “boyfriend look.” The matte finish black resin band and ion plated stainless steel bezel bring out the radiance of the neon accenting. Whether you're rocking the laid back look of jeans or the chic look of an oversized t-shirt and matching blazer, these timepieces are a great go-to accessory to complete your look. Opt for a more feminine touch with the neon pink-accented dial of the BGA117-1B1 or embrace your inner street style with the neon blue BGA117-1B2 and neon yellow BGA117-1B3 color options.
The timepieces are each equipped with a two-tone dial with numerical index and three digital windows making them both fashionable and functional. The three colorways appeal to women of all styles seeking a more androgynous and simple timepiece option, including everyone from the comfort-seeking diva to the sporty athlete. To ensure women can get rough while sporting these timepieces, each model is equipped with Baby-G’s signature functionality and strength - guaranteeing the watches are shock resistant and 100M water resistant. Other features include unique “Chaton” style bezel protectors, an LED backlight, 48-city world time, five daily alarms, 1/100th second stopwatch, countdown timer and 12/24 hour time formats.
“We’re beyond excited to launch these stylish yet practical BGA117 designs” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “The new line allowed us to experiment with neon shades of contrasting colors, making the collection both fashionable and unique.”
The new BGA117 model(s) will hit shelves in March at select Nordstrom, Bloomingdales and Macy’s stores for an MSRP of $110. For more information about our ladies watches please visit www.baby-g.com.
Casio’s ladies timepiece brand, Baby-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold and tough. Empowered with the same great functionality that G-SHOCK is known for, Baby-G timepieces are shock and water resistant with multiple daily alarms, stopwatch and more. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations the most recent including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. In 2014, Baby-G will celebrate its 20th anniversary. For additional information on Casio’s Baby-G line of timepieces, please visit: www.Baby-G.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Incorporated markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.