FOR IMMEDIATE RELEASE:
BABY-G RIDES THE WAVE WITH RAVE NEW WATCHES
New Baby-G BA111 Neon Collection Channels the G-SHOCK Look with a New “Glow”
Dover, NJ, March 6, 2014 — Casio Baby-G is expanding its G-SHOCK complementary line, the BA111, with a new set of colorways that “light up” one’s fashion repertoire for spring. Fashioned with G-SHOCK’s hallmarks of resilience and durability, these watches are poised to withstand the “test of time” for those with trendy tastes and a flavor for fun!
This March, Baby-G BA111 will be swapping its metallic palette for a triple threat of bright neons. The fresh new colorways amplify from just a pop of color to all-out highlighter hues that nod to the ever-growing “glow” of electro-music culture and its high-adrenaline atmosphere. The most subtle iteration, the BA111-1A model, features a matte finish black resin band with a monochromatic black face that spotlights the magenta watch hands and bezel details. The two “dayglo-destined” models, BA111-3A and BA111-4A2, paint a perfect picture with teal and coral bands and black faces from which the neon-accented dials and mechanics pop.
The timepieces feature a layered 3D dial and gear motif hands, which radiate a strong, practical and industrial vibe. Women can deck out their day wear with the milder black/magenta version that is sophisticated and stylish or break out the brighter models for an active and on-point sports accessory to wear to a warm-weather “color run.” Accessorize an all-over neon look with equally standout colorful wrist candy, or play it chic with just the watch and a swipe of kindred lip or eye color.
To ensure wearers never have to miss a beat, these watches are safeguarded with Baby-G’s signature functionality and strength — guaranteeing the watches are shock resistant and water resistant up to 100M. Other features include an LED backlight, 48-city world time, three multi-function alarms, 1/100th second stopwatch, countdown timer, and 12/24 hour time formats.
“We’re thrilled to launch these new neon designs and anticipate a lot of hype to follow,” said Shigenori Itoh, Chairman & CEO of Casio America. “Fans have always appreciated our brand’s uninhibited spirit and style and with these watches especially, we’re giving women can be inspired to play with their fashion.”
The new BA111 model(s) will hit shelves in March at select Nordstrom, Bloomingdales and Macy’s stores for an MSRP of $120. Please visit www.baby-g.com for more information.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.comor www.baby-g.com.
Casio’s female timepiece brand, Baby-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, Baby-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaboration the most recent including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob.