FOR IMMEDIATE RELEASE
BABY-G SOFTENS METALLIC WITH PASTEL SHINE
The New Baby-G BGA161
DOVER, NJ, March 7, 2013 — Sharpen up your wrist attire with Baby-G appeal. From the iconic timepiece brand that mixes playful fashion and professional functionality, the BGA161 has a new colorway for the spring.
Redefine luxe with a high-gloss resin band that features a feminine, yet prominent gloss watch case. A 3D roman numeral and metallic dial gives an everyday, distinguished experience to watch wearers. In shades of sherbet, the BGA161 is available in a light lilac with sea foam green face (BGA161-2B) or a soft ivory with a metallic pink face (BGA161-7B2). With the push of a button, a UV-LED “Neon Illuminator” light allows each watch to glow from within, the roman numerals and hands will illuminate in contrasting colors. These pastel timepieces are the perfect accessory for the spring fashion season.
The collection not only sports beauty it has the brawn for any workout you can endure. The BGA161 models feature: shock resistance, and 100M water resistance. In addition to the UV “Neon Illuminator” light, they also will keep you on time anywhere you want to venture since they have world time in 29 time zones/27 cities, five daily alarms, stopwatch, countdown timer and 12/24 hour time. It’s a nice balance between form and function.
“The premier 3D metallic BGA161 line is on-point with our brand’s core consumer,” said Shigenori Itoh, Chairman & CEO of Casio America. “The soft colors and striking functions make this launch a perfect complement to the Baby-G product family.”
The BGA161 will be available in March 2013 at select Macy's and Bloomingdales, key jewelers, and fashion boutiques for an MSRP of $120. For additional information on Baby-G women's watches, please visit www.baby-g.com.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.