FOR IMMEDIATE RELEASE
Baby- G Taps into Its Animal Side
Introducing the New Baby-G BGA150 Collection
DOVER, NEW JERSEY, DECEMBER 19, 2013 — Casio Baby-G is welcoming a classic and “wild” new collection for the sweater-weather season. The BGA150 Collection couples simplicity in color with animal print-patterned detailing to give modern women a statement piece that can be worn throughout the year!
The BGA150 collection showcases two colorways synonymous with style and luxury – black and white. The comfort-conscious semi-gloss black and white resin bands are set off by striking gold and silver bezels, which encircle brilliant animal-printed faces. For a tamer daytime look, wearers can opt for the white BGA150LP-7A complete with a subtle, almost watermarked backsplash of leopard spots against a golden dial. To unleasha wilder side, fashionistas and trendsetters alike can go with the black BGA151LP-1A, featuring a bronzed dial and dramatic splattering of leopard spots. Looking equally good alone or mixed with an arm party of rich metallic bangles and baubles for the ultimate in fierce fashion, the newest introductions to the Baby-G lineup are sure to be a hit.
Not only are these analog-digital women’s watches fashionable, they’re also backed by Baby-G’s signature strength and functionality – they’re shock resistant & 100M water resistant and feature 27-city world time, four daily alarms, stopwatch, countdown timer, and 12/24 hour formats.
“We’re thrilled to launch our animal printed BGA150 watch collection to our customers this season, said Shigenori Itoh, Chairman & CEO of Casio America. “The sleek and sophisticated design of the timepieces is what people can expect from our impressive portfolio, but the animal print goes a long way in helping us build strong fashion-followers who aren’t afraid to show their stripes.”
Both models will be available at select Nordstrom, Bloomingdales and Macy’s stores for an MSRP of $120. Please visit www.baby-g.com for more information.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.