FOR IMMEDIATE RELEASE
G-SHOCK & MAHARISHI RELEASE FIRST LIMITED EDITION COLLABORATIVE TIMEPIECE
Battleships and Street Fashion Meet Technology with the GA110MH-7A
DOVER, NJ, June 26, 2012 — G-Shock and UK based street wear label, maharishi, are pleased to unveil their first collaboration - a limited edition chronograph, inspired by the dazzle paint scheme used on Navy battleships to confuse German torpedo operators during World War I. The GA110HM-7A graphic black and white "Bamdazzle" patterned watch, seamlessly combines maharishi's progressive designs with G-Shock's rugged and tough technology.
"The collaboration with G-Shock came about as both brands possess similar values," said Hardy Blechman, Head Designer of maharishi. "Maharishi is still a small independent company, without holding the G-Shock ethos of never giving up, we would have never survived. G-Shock is the toughest of watches and prides itself on being tough, durable and long-lasting, similar to the maharishi brand which has gained respect for not conforming to fashion mainstreams."
The GA110MH-7A, features shock resistance, 200M water resistance, magnetic resistance, Auto LED light with afterglow, 48 city world time, 1/1000th stopwatch with speed indicator, 4 daily alarms and 1 snooze alarm, auto calendar and hourly time sign.
"We are proud to partner with a brand that shares our same ideals of consistently evolving to produce long-lasting and sustainable designs that incorporate cutting edge technology," said Shigenori Itoh, CEO of Casio America.
The Limited Edition G-Shock maharishi mens watch will be available July 2012 for $150 at Macy's, Tourneau, Tappers, Hamilton, Fashion Time, Altivo, Tilly's and www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.
Since its birth in 1994, maharishi has evolved into one of the UK's most influential designer labels, offering men's, women's and children's collections available from exclusive fashion retailers worldwide. Founded by Hardy Blechman, maharishi carries a strong ethos of respect for nature while utilizing the latest technology. For more information please visit www.maharishistore.com.