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Black, White and Red all Over!
 July 19, 2012

MEDIA INQUIRIES ONLY CONTACT:

Stacey Tropeano
Nicole Giancaspro
Coyne PR
(973) 316-1665
stropeano@coynepr.com
ngiancaspro@coynepr.com

Elizabeth Garcia
Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

BLACK, WHITE AND RED ALL OVER!

Introducing the Latest Color Trends for Baby-G BGA110 Series

DOVER, NJ, July 19, 2011 — This fall, make your own statement as you add bold accessories to your wardrobe! Baby-G helps address any workday or weekend with staple hues from a series of watches for the changing in season. New for autumn, a crisp take on everlasting colors will keep you on time, and your style timeless!

Add black, some white and mix in a little pink/raspberry for the new standard on statement-making wrist wear. The BGA110 series comes in three colors that will adjust to your own unique style. Black (BGA110-1B2) is the little black dress for your wrist, white (BGA110-7B2) modestly refreshes fall colors and pink/raspberry (BGA110-4B) gives your wardrobe that pop of color that sets you apart.

Go ahead and kick off the fashion new year with
the newest version of primary colors:

Baby-G BGA110-1B2
BGA110-1B2 - Glossy black vivid band and face with shiny finish
Baby-G BGA110-4B
BGA110-4B - Poppy red band and white face color with polished finish
Baby-G BGA110-7B2
BGA110-7B2 - White gloss band and pink face with a pristine finish

“We are thrilled to bring another fun and functional collection to the Baby-G portfolio this fall,” said Shigenori Itoh, Chairman & CEO of Casio America. “The BGA110 series mixes the basics with a signature pop for the exciting Baby-G consumer.”

The BGA110 watch collection also exercises functionality with specs that include shock resistance, 100M water resistance, LED light, 48-city world time, five daily alarms, 1/100th second stopwatch, countdown timer and 12/24 hour formats.

The watches are available at Tourneau, select jewelers, select Macy’s stores and fashion boutiques, with an MSRP of $ 99. Please visit our collection of Ladies Watches on baby-g.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.