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Blackout Your Watch Wardrobe
 August 2, 2010

EDIFICEMEDIA INQUIRIES ONLY CONTACT:

Stacey Tropeano / Nicole Giancaspro
Coyne PR
(973) 316-1665
STropeano@CoynePR.com / NGiancaspro@CoynePR.com

Melissa Keklak
Casio America, Inc.
(973) 361-5400 ext. 4403
mkeklak@casio.com

FOR IMMEDIATE RELEASE

BLACKOUT YOUR WATCH WARDROBE

Casio Introduces New EDIFICE Black Label Collection

Speed, intelligence, panache – let your wrist define who you are with the EDIFICE Black Label Collection from Casio, Casio’s new brand of men’s timepieces. These versatile watches encompass modern, timeless luxury and the return of the wristwatch for uptown deal makers and downtown style cravers. Through the launch of the new Black Label collection, EDIFICE captures the sophistication of style with the intellectual tasks of your most powerful machine. The collection speaks to the well-rounded man who’s going places, from the boardroom to the ballpark, ambition is the name of this watch’s game.

With six sleek and active styles, the Black Label Collection possesses such features as double disk hands, multi-layered dials, world time, daily alarms and more, all within a race motif to find a meeting point at fashion and function. With comfortable bands in resin or stainless steel, you’ll never have to change your pace of life. Blend professional and weekend lifestyle with the Edifice Black Label Collection – to get you there on time and never fashionably late. These styles are the reason why men should return to daily watch-wearing…

Tell me more …

  • Styles range from $150 to $500
  • Each style exudes style sleek with black IP case coloring
  • Made with strong, comfortable band materials of resin and stainless steel
  • Available this fall at fine retailers or at www.casio.com 

You’ll love this collection because …

  • Dynamic and prominent style piece makes this a necessary masculine accessory  
  • Envisioned as the statement piece for the man with a passion for work and pleasure
  • Self-Charging, Tough Solar Power never lets you down (EQWM1100DC-1A2 & EQS500C-1A1).
  • 100M Water Resistance allows for both land and sea effectiveness
  • Auto light makes for easy reading with a flick of the wrist (EFA131 & EFA132).
  • Full automatic calendar and daily alarms keep you on target
  • Mineral Glass crystal provides durable scratch resistance.
  • Black Bands and Faces display modern, technical style
  • Racing machine motif keeps you wardrobe up to speed

THE BLACK LABEL COLLECTION

Speed Indicator – 1/000th Chronograph
Available in: Stainless Steel Band (EFA131BK-1AV) & Resin Band (EFA131PB-1AV)

EFA131BK-1AV EFA131PB-1AV
  • 100M Water Resistant
  • 1/1000th Second Stopwatch w/Speed Indicator
  • Countdown Timer
  • Auto LED Light
  • World Time (48 city + UTC)
  • 4 Daily Alarms
  • Full Auto Calendar
  • 12/24 Hour Formats
  • Mineral Glass
  • Luminous Color Index and Color LCD
  • Stainless Steel (EFA131BK-1AV)-MSRP: $200
  • Resin Band (EFA131PB-1AV)-MSRP: $150


Activate Dial – 1/100th Chronograph
Available in: Stainless Steel Band (EFA132BK-1AV) & Resin Band (EFA132PB-1AV)

EFA132BK-1AV EFA132PB-1AV
  • 100M Water Resistant
  • Dual 1/100th Second Stopwatch w/50 lap memory x2
  • Countdown Timer
  • Auto EL Backlight
  • World Time (50 city + UTC)
  • Daily Alarm
  • Thermometer
  • 12/24 Hour Formats
  • Mineral Glass
  • Luminous Color Index and Color LCD
  • Stainless Steel (EFA132BK-1AV)-MSRP: $200
  • Resin Band (EFA132PB-1AV)-MSRP: $150
EQS500C-1A1

Tough Solar – 1/100th Chronograph (EQS500C-1A1)

  • Self Charging, Tough Solar Power
  • 100M Water Resistant
  • 1/100th Second Chronograph
  • Neo-brite Luminous Hands
  • World Time (29 city + UTC)
  • Daily Alarm
  • MSRP: $250
EQWM1100DC-1A2

3D Dial – Solar Atomic 1/1000th Chronograph (EQWM1100DC-1A2)

  • Self Charging, Tough Solar Power
  • Self Adjusting, Multi-Band 6 Atomic Timekeeping
  • Neo-brite Luminous Hands & Indexes
  • World Time (29 cities + UTC)
  • 1/1000th Second Chronograph
  • 100M Water Resistant
  • Black IP Stainless Steel Band
  • MSRP: $500

For more information on Casio’s smart new fall collection, visit www.casio.com

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.