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CASIO, INC. Named Presenting Sponsor of STUFF MAGAZINE'S Toys for Bigger Boys
 November 13, 2007

Contact: Melissa Keklak
Casio, Inc.
973. 361.5400 Ext. 4403
mkeklak@casio.com

CASIO, INC. NAMED PRESENTING SPONSOR OF STUFF MAGAZINE’S TOYS FOR BIGGER BOYS

Event Set to Showcase the Must-Have Gear and Gadgets of the Holiday Season To Raise Money for Keep A Child Alive Foundation

DOVER, NJ, November 13, 2006 – Casio, Inc. and Dennis Publishing’s Stuff magazine today jointly announced the signing of a sponsorship that makes Casio, Inc the presenting sponsor of this year’s Toys For Bigger Boys event on Thursday, December 5th at the Hammerstein Ballroom in New York City.  The event will showcase all of the latest and greatest holiday gifts and gadgets while raising money to benefit the Keep A Child Alive Foundation.

In line with Stuff’s December 2006 “Toys for Bigger Boys” Gift Guide, the publication is bringing their guide to life through an interactive online website (www.toysforbiggerboys.org). The custom website is designed in vignettes replicating the rooms found in a Stuff reader’s home which will be filled with the coolest gadgets and gear for the holidays. The Gift Guide will be punctuated by the celebrity charity event, featuring a live artist performance and auction, and all proceeds will benefit the Keep A Child Alive Foundation.

“We are extremely excited to announce our sponsorship with Casio for this event,” said John Lumpkin, Publisher, Stuff magazine. “Casio’s digital cameras and timepieces are the definitive toys for bigger boys and they are the must-have products for this holiday season for young men. We are certain they will help raise a lot of money for the Keep A Child Alive Foundation.” Lumpkin added, “We are also pleased that Casio will become a new Stuff advertiser starting with our January issue.”

Casio will be featuring and auctioning off their three most popular EXILIM camera models, the EX-S600, EX-S770 and EX-Z1000.  Both the EXILIM Card (S series) and EXILIM Zoom (Z series) are filled with fantastic features including large LCD screens and extended battery life.  In particular, the EXILIM Card models are slim (.54” at its thinnest point), sleek, stylish and incredibly easy-to-use.

“We are thrilled with this holiday partnership and looking forward to raising money for Keep A Child Alive,” said Bill Heuer, Senior Vice President of Casio’s Digital Imaging Division. “By aligning our brand with this event we are directly connecting with one of our core consumer audiences and raising awareness of the cutting edge technology featured in our digital camera line.”

For the fashion-conscious, Casio will also feature some of the newest models from their famous G-Shock watch line.  G-Shock offers timepieces with Shock Resistant casing, Solar Power, 200-Meter Water Resistance, World Time (that can keep time for up to 30 cities), Auto light, Dual Time, Multiple Alarms, and 1/100 of a second Stopwatch.

“We are looking forward to a successful partnership with Stuff and are excited to showcase some of our most popular timepieces to consumers during the holiday season,” said Dave Johnson, Vice President of Casio’s Timepiece Division.  “More importantly, Casio is a company that wants to give back to the community in any way we can and this partnership gives us the opportunity to make an impact on Keep A Child Alive.”

Keep A Child Alive is dedicated to providing life-saving, anti-retroviral treatment to children and their families with HIV/AIDS in Africa and the developing world by directly engaging the global public in the fight against AIDS. 

About Casio
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.gshock.com.

About Dennis Publishing
Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base -- Advertising Age's Magazine of the Year, Adweek Hot List) and Stuff (1.3 million rate base -- Advertising Age's A-List) - along with general interest music magazine Blender (Advertising Age's Launch of the Year and Adweek's Hot List), and The Week, a distillation of the week's most important news and opinion from the US and international media (Advertising Age's A-List).  Maxim, Stuff, Blender and The Week (Advertising Age's A-List, Adweek Hot List) are registered trademarks of Felix Dennis. Maxim Radio is broadcast on Sirius Satellite Radio on channel 108.

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