CASIO Announces Sponsorship of Kids' ISO 14000 Pilot Program Set to Take Place in New York City

 January 8, 2007

                Rachel Max/Jennifer Lilly
Coyne PR
(973) 316-1665

Melissa Keklak
Casio, Inc.
(973) 361-5400




Project Aimed at Empowering Students as Agents of Environmental Change

LAS VEGAS, NV, JANUARY 8, 2007 – Casio, Inc. today announced their partnership with Kids' ISO 14000's New York City Project. The project, executed by The International Art and Technology Cooperation Organization (ArTech) and the Center for Educational Innovation – Public Education Association (CEI-PEA), is designed to teach children how they can have an impact on the global environment.

The New York City project will expand on the Kids' ISO 14000 program and serve as the pilot program for the United States. 

Through Kids' ISO 14000, children develop math and science skills by applying them to the challenge of reducing their family's environmental impact based on the Plan-Do-Check-Act cycle.  They apply the scientific method to create, test and measure results of a program reducing energy usage and production of waste in their homes.  The program has been implemented in Japan with demonstrated results including increased environmental awareness of 80% for children and 60% for family members and a reduction in CO2 emissions of 50,000 tons by 2005. The program was implemented in Australia in 2004, Korea in 2005, and starting to implement in Europe and Kuwait, by the support of many UN organizations, such as United Nations University.

For the New York City project, ArTech is partnering with the CEI-PEA, a New York-based education and non-profit organization, the Japan Foundation, as well as Casio, Inc.

"The United States is experiencing a major challenge in science and math education," said Sy Fliegel, President of CEI-PEA. "Kids' ISO 14000 provides a wonderful way to address this issue while at the same time giving students tools that allow them to make a significant difference in their community."

The New York City project will adapt the Kids' ISO 14000 program to meet New York State standards in Math, Science and Technology.  The program will connect students with a global network of environmentally aware peers.

"We are pleased to have Casio, Inc. join us for our New York City project which prepares children to become responsible users of energy sources," said Professor Takaya Kawabe of ArTech. "Children ages 10 - 19 make up 20 percent of the world's population; therefore what these young people think and do about the environment will have a demonstrable impact as they mature. We are delighted to have the generous support of Casio, a global electronics leader similarly committed to responsible environmental stewardship."

The Kids' ISO program was launched in Japan in 2000 and is becoming a global initiative. Children who participate in the program become environmentally aware, increase Math, Science and Technology skills and learn to network with other children across the globe to tackle the world's environmental problems.

"We are honored to be involved in the integration of Kids' ISO 14000 New York City project," said Terry Terada, Chairman and CEO of Casio, Inc. " Creativity and contribution are the core values of the Casio organization, making Kids ISO 14000 an excellent fit with our portfolio of environmental initiatives."

Kids' ISO 14000 is one of many environmental initiatives the Casio Group has incorporated into their company operations. In 1993, the Casio group adopted The "Casio Voluntary Plan for the Environment" to promote environmental conservation activities in accordance with Casio Environmental Charter and the Fundamental Environmental Policies. The "Casio Voluntary Plan for the Environment" was established to produce products certified by Casio as Green based on their energy efficiency, ease of recycling, reduced use of packing material and elimination of a list of hazardous substances.  Casio continues to raise its ratio of products achieving Green status by capitalizing on its core competence of "compact, lightweight, slim and energy efficient" technologies. The company set a goal to achieve a 50% Green product level by fiscal 2005; this goal was met one year ahead of plan with Casio Green products accounting for 68% of total product sales.  Casio eliminated the use of lead-containing solder in all manufacturing processes as of 2004.

Casio has also instituted an aggressive program to address emissions of CO2, including the installation of solar hot water panels in the China manufacturing facility reducing heavy oil consumption by 32,000 gallons per year and eliminating 325 tons of CO2 emissions annually. Also, modification of TFT LCD manufacturing processes in the Kochi Casio facility reduced CO2 emissions by 99.96%.

About Casio

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit or

About ArTech

International Art and Technology Cooperation Organization (ArTech) is a Japanese NGO established in 1999 and registered with the Tokyo Metropolitan Government in January 2000.  One of the objectives of ArTech is to balance "Art" or human culture and "High Technology" in the 21t century.  To this end, ArTech has organized the Art center, the Plasma High-Tech Center, Bio-High Tech Center and The Kids' Project.  For more information, visit:


The Center for Education Innovation – Public Education Association (CEI-PEA) is a New York-based nonprofit organization that creates successful public schools and educational programs.  Its staff of experienced leaders in public education provides hands-on support to improve the skills of teachers and school leaders, increase parent involvement, and channel cultural and academic enrichment programs into schools.  The benefits of this hands-on support are multiplied through a network of more than 220 public schools in New York as well as work in other major urban school systems across the country and around the world.  CEI-PEA operates in cooperation with, but independently of, public school systems, providing private citizens the opportunity to make wise investments in the public schools.