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CASIO Collaborates with Red Bull Racing to Launch Limited Edition EDIFICE Timepiece
 November 14, 2012

MEDIA INQUIRIES FOR CASIO:

Christine Azzolino / Amanda Pecora
Coyne PRC
(973) 588-2000
cazzolino@coynepr.com
apecora@coynepr.com

E. Garcia / S. Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com


FOR IMMEDIATE RELEASE

CASIO COLLABORATES WITH RED BULL RACING TO LAUNCH LIMITED EDITION EDIFICE TIMEPIECE

EQSA500RB-1A Offers Smart Access Technology with Unique Red Bull Design

Red Bull Mens Chronograph WatchDOVER, NJ, (NOVEMBER 14, 2012) Casio America, Inc. is proud to announce its collaboration with Red Bull Racing, as an Official Team Partner OR the Official Timing Partner of the Formula One racing team based in England, to create a limited edition EDIFICE men’s watch – the EQSA500RB-1A. Built with Casio’s original Smart Access Technology, the EQSA500RB-1A offers advanced functionality in addition to style and comfort.

Embodied by a striking stainless steel case and band, the EQSA500RB-1A watch dial incorporates Red Bull Racing’s blue and red team colors as well as their dynamic logo. A highly evolved chronograph, based on Casio EDIFICE’s philosophy of “speed and intelligence,” the EQSA500RB-1A’s sporty yet sophisticated design emphasizes the vitality of motorsports racing.

“We recognized that Red Bull Racing’s fast-paced, energetic culture and drive to succeed were the perfect elements for the inspiration and development of our newest EDIFICE timepiece,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “Casio has been an Official Partner of Red Bull Racing since 2009 and we look forward to collaborating on additional timepieces in the future that continue to evoke a sense of velocity and motorsports energy.”

The EQSA500RB-1A is equipped with Casio’s unique Smart Access Technology. Casio’s Smart Access permits easier, more intuitive operation of multiple functions by controlling independent hand movement, made possible by a new 5-motor layout, via an electronic crown. For example, the chronograph can record up to 10 lap times at an accuracy of 1/20th second and lap time results can be accessed using the electronic crown’s pull and turn motion.

Speaking at the launch in Monza at the Italian Grand Prix, Sebastian Vettel, Red Bull Racing’s double Formula One World Champion, commented, “The watch shares the same attributes that Red Bull Racing needs for success – precision, speed and of course, the highest level of technology in our racing cars. It’s also not too heavy on my wrist, a nice balanced weight!”

Christian Horner, Red Bull Racing’s Team Principal, added “The watch has a nice symmetry between design and function – the Red Bull Racing logo is incorporated into the watch face, while its speed and precision embodies the team’s ethos.”

Tough Solar Power adds to the EQSA500RB-1A’s efficiency while its unique power saving function allows the timepiece to power down when not exposed to light for a certain period of time, thus conserving energy. This new limited edition timepiece also offers a variety of other features including 100M water resistance, countdown timer, daily alarm, tachymeter, and world time for 29 cities+ UTC.

Casio’s limited edition EQSA500RB-1A will be available in November 2012 for an MSRP of $450. For additional information on Casio’s EDIFICE men’s watch collection, please visit edifice.casio.com.


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About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.