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CASIO Expands EDIFICE Collection at Baselworld 2012
 March 8, 2012

MEDIA INQUIRIES ONLY CONTACT:

Christine Azzolino/Tania Fonovic
Coyne PR
(973) 588-2000
cazzolino@coynepr.com
tfonovic@coynepr.com

Elizabeth Garcia/Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

CASIO EXPANDS EDIFICE COLLECTION AT BASELWORLD 2012

EQWT720DC-1A Offers Tough Movement and Solar Power

Basel, Switzerland, March 08, 2012 — Known for bold, dynamic and versatile timepieces, Casio America, Inc. continues to hit the mark with the introduction of the EQWT720DC-1A to its EDIFICE Collection. Much like its predecessors, the EQWT720DC-1A features a black IP stainless steel case and band which exudes a distinct sense of style and functionality for men with the most discerning taste. The new EQWT720DC-1A will be showcased at BASELWORLD 2012 in Messe Basel, Switzerland, Palace 1 and 2.

CASIO EDIFICE Mens Watch

As the newest addition to the EDIFICE Collection, the EQWT720DC-1A possesses such features as neo-brite luminous hands and markers, 29-city world time + UTC, a self-charging battery system, daily alarm and Tough Movement technology. Casio’s Tough Movement technology automatically checks and adjusts the positioning of the hour, minute and second hands at fifty-five minutes after every hour. By employing an LED to detect hand-gear positioning versus internal time counter, the watch can detect any inconsistency and correct itself even if the hands were to be displaced by magnetic force or shock.

“We are excited to unveil the EQWT720DC-1A at Baselworld. The new model, and the collection as a whole, offers a range of capabilities and innovative technology that raise industry standards,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “This new EDIFICE has a creative design yet provides a practical, stylish solution for the everyday activities of men and their versatile lifestyles.”

Equipped with Casio’s Multi-Band 6 Atomic Timekeeping technology, the EQWT720DC-1A alleviates concerns about changing the time for daylight savings time or leap years. This timepiece automatically synchronizes with atomic clocks in the US, Germany, the UK, China and two in Japan based on the user’s home city setting.

Tough solar power adds to the EQWT720DC-1A’s efficiency while its  unique power saving function allows the timepiece to power down when not exposed to light for a certain period of time, thus conserving energy. In total, the EQWT720DC-1A is also outfitted with the following:

  • Solid Stainless Steel IP Band
  • Tough Solar Power
  • Multi-Band 6 Atomic Timekeeping
  • 100M Water Resistant
  • Tough Movement
  • World Time (29 cities + UTC)
  • Neo-Brite Luminous Hands and Markers
  • Beeper Alarm
  • 1/100 Second Chronograph
  • Date Display
  • 12/24 Hour Formats
  • Battery Level Indicator
  • Power Saving Function

The EDIFICE EQWT720DC-1A mens fine watch will be available this spring at Tourneau and selected Jewelers for an MSRP of $580. For additional information on Casio’s EDIFICE Collection, please visit www.edifice.casio.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.