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CASIO G-Shock Proudly adds World-Class Pro BMX Rider Nigel Sylvester as Offical G-Shock Team Rider
 May 9, 2011

MEDIA INQUIRIES FOR CASIO:

Sarah Bronilla
Communications LLC
(212) 226-2530
sarahb@exposure.net

MEDIA INQUIRIES FOR NIGEL SYLVESTER:

Sarah Cunningham
The Chamber Group
212-366-5801
sarah@thechambergroup.com

FOR IMMEDIATE RELEASE

CASIO G-SHOCK PROUDLY ADDS WORLD-CLASS PRO BMX RIDER
NIGEL SYLVESTER AS OFFICIAL G-SHOCK TEAM RIDER

G-Shock and Nigel Sylvester personify the perfect partnership of performance,
durability and street style

DOVER, NJ, May 09, 2011 — Casio America, Inc. is proud to announce Pro BMX rider Nigel Sylvester’s commitment to join the Casio family as an official G-Shock team rider for their flagship line of shock resistant and stylish G-Shock watches. The world class BMX rider, globally recognized for his unique street riding style, high bunny-hop skills and swift barspins, captures the heart and soul of G-Shock.

“Casio G-Shock is pleased to sponsor Nigel Sylvester,” said Shigenori Itoh, CEO of Casio. “New York City has a particular way of crafting BMX riders and Nigel is a prime example. His love for riding, commitment to the sport and innate style makes him a kindred spirit to G-Shock. We wish him continued success in the upcoming year and look forward to supporting his growth as an athlete.”

Sylvester, a BMX icon and one of the most dominant athletes in the sport, has continued to captivate audiences with his impressive array of tricks and innovative street riding. With a highly successful series of YouTube videos, which have collectively amassed over 10 million views and partnerships with several global brands, Sylvester is one of the most visible links between the action sports world and the mainstream consumer market, as well as one of action sports most positive role models.

“When I’m out riding my bike I need a timepiece that compliments me.” says Nigel Sylvester. “G-Shock watches perform well under the extreme conditions in which I ride and look good when I’m just chilling off my bike as well.”

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* You Tube is a registered trademark of Google Inc.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.