CASIO G-Shock and G'zOne, Official Timepiece & Mobile Phone Brands ofThe U.S. Open of Surfing

 July 20, 2007

Heather Lukens
exposure Communications LLC
(212) 226-2530

Melissa Keklak
(973) 361-5400

CASIO G-Shock and G'zOne, Official Timepiece & Mobile Phone Brands ofThe U.S. Open of Surfing

DOVER, NJ, JUNE 27, 2007 – CASIO G-Shock and G'zOne announced today that they will jointly co-sponsor the U.S. Open of Surfing, exclusively for the watch and cell phone categories. This event is the largest professional surfing competition (only 6-star ASP event) in North America and will be taking place at Huntington Beach Pier in California from July 20 to 29, 2007.

"The U.S. Open of Surfing continues to reinvent itself each year as it grows in size and stature," said James Leitz, Vice President of IMG.  "Casio watches and cell phones are good in the water and tough just like surfers, their sponsorship allows IMG to work with brands that are designed with the surf community in mind."

During its 25 year history, the U.S. Open of Surfing has become the quintessential action sport, music and lifestyle festival, with more than 600 world-class surfing, skateboarding, FMX and BMX athletes competing amid America's largest ocean-front exposition. The event will be broadcast to 60 million households on the highly acclaimed action sports, music and youth lifestyle magazine show on "Fusion TV", now airing on Versus. Three one-hour Fusion TV programs will air on Tuesdays and Saturday's for consecutive weeks in August/early September 2007.

"We are excited to be a part of the biggest surf competition in North America," said John Homlish, Executive Vice President of Sales and Marketing, Casio, Inc. "As the official timepiece and mobile phone brands of this event we are able to bring more awareness to our brands while supporting one of the largest lifestyle sports and music events in North America."

A limited edition CASIO G-Shock watch will be released to commemorate this year's U.S. Open of Surfing.  The watch will be a fusion of function and fashion, combining Shock Resistance, 200M Water Resistance, Afterglow Backlight, Countdown Timer and 1/100 Second Stopwatch in a white resin case & band with a branded U. S. Open of Surfing logo.  The US Open of Surfing G-Shock watch will retail at $110 and will be availably at Macy's in Los Angeles and online at

As a member of CASIO's G-Shock family, the G'zOne (pronounced Jeez-Wun) phone has undergone rigorous U.S. military tests and is the ideal phone for outdoor sports enthusiasts and anyone with urban, active lifestyle. Rugged, tough and tested to handle the most extreme situations, designed to survive water, salt and sun. As one of the toughest cell phone in the market, the CASIO G'zOne brings you peace of mind in the knowledge that you can get in touch wherever life's adventures lead you. For product information, please visit
All events during the Honda U.S. Open of Surfing and the Beach Festival are open to the public, free of charge. All of the action will be accessible live on

Casio, Inc.
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products.  For more information visit our website at

Casio Hitachi Mobile Communications Co., Ltd.
Casio Hitachi Mobile Communications Co., Ltd. was established on April 1, 2004 as a joint venture between Casio Computer Co., Ltd. and Hitachi, Ltd.  The company brings together the many highly competitive technological assets possessed by Casio and Hitachi to provide customers with highly innovative and reliable mobile phone products packed with cutting-edge technologies.  For more information visit our website at