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CASIO Introduces Women's Fall Lineup with Sweet Poison by Baby-G Unveils New Models at the MAGIC Show
 August 29, 2007

FOR MEDIA INQUIRIES ONLY CONTACT:
Rachel Max/Jennifer Lilly
Coyne PR
(973) 316-1665
rmax@coynepr.com

Cheryl Balbach
Casio, Inc.
(973) 361-5400
cbalbach@casio.com

CASIO INTRODUCES WOMEN’S FALL LINEUP

Sweet Poison by Baby-G Unveils New Models at the MAGIC Show

LAS VEGAS, NV, AUGUST 28, 2006 – Casio, Inc. is heating up the fall season with sizzling new watches with a touch of gold. Casio is pleased to announce the addition of several new models in the popular Sweet Poison by Baby-G line. Casio will feature its new timepiece lineup at the MAGIC show from August 28 th to August 31 st with a sneak preview of key seasonal trends in watch wear.

MAGIC trade show is one of Las Vegas’ largest summer conventions and highlights the must-haves for men, women and children in apparel and accessories. The 2006 MAGIC Show is being held at the Las Vegas Convention Center. Casio will be showcasing in the South Hall Active Lifestyles section at booth #AL 8108.

The new Sweet Poison watches are the perfect accent for any outfit. The new models emphasize a fun and flirty way to mix bright colors with classic gold. The “gold rush” will accentuate a woman’s natural glow, while combining the traditional accessory with a superior design. The luxurious watches are available in a black resin band with a gold or silver dial; a white resin band with a gold or silver dial; a white metal band with a gold or white dial and gold accents, and a blue or pink metal band with silver dial and gold accents.

The Sweet Poison watches have all the same features as others in the Baby-G line, but offer a sexier look. The watches are shock resistant and 100M water resistant, and have other features such as EL Backlight, World Time, 5 Alarms, Countdown Timer and Stopwatch.

“The Sweet Poison by Baby-G line incorporates fun and energetic style into a highly functional watch you can go anywhere wearing,” said David Johnson, Vice President of Casio’s Timepiece Division. “The new models offer a wide variety of colors and looks that will complement any outfit," he continued.

The new models being highlighted are the MSG172CG-9V, MSG162CG-9V, MSG164CG-1V, MSG163C-7V, BG1222G-1V, BG1223G-7V, MSG162EV-2V and MSG162EV-4V.

The watches will be available in August at select Bloomingdales, Macy’s and www.gshock.com. Sweet Poison by Baby-G watches have a suggested retail price ranging from $89 to $120.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio Inc., markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com

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