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CASIO Taps Rep Firm Mizzen Marketing to Expand Market Presence in the South
 February 3, 2012

MEDIA INQUIRIES ONLY CONTACT:

Christine Azzolino/Tania Fonovic
Coyne PR
(973) 588-2000
cazzolino@coynepr.com
tfonovic@coynepr.com

Elizabeth Garcia/Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

CASIO TAPS REP FIRM MIZZEN MARKETING TO EXPAND MARKET
PRESENCE IN THE SOUTH

DOVER, NJ (FEBRUARY 03, 2012) — Casio America, Inc. is proud to announce Mizzen Marketing Resources, LLC, a highly respected Pro AV rep firm, as its representative for the Southern states of Arkansas, Louisiana, Oklahoma and Texas. Known for the growth and success of some of the most recognized manufactures in the projection industry, Mizzen Marketing will work with Casio to help expand its dealer presence and foster new relationships in the Pro AV and digital signage industries.  

”We’re thrilled at the opportunity to join Casio at such an exciting time. Their ‘lamp-free’ projection technology is a game changer for education, digital signage and corporate marketplaces - providing high-quality projected images that meet the needs of our most demanding customers, and at a lower cost of ownership compared to traditional projectors,” said Dave Taylor, principal of Mizzen Marketing Resources, LLC. ”Casio is a perfect fit in our mission to find the best technologies for our consultant and dealer network solutions that differentiate them from the competition and provide a better value for their customers.”

”This partnership represents Casio’s commitment to the Pro AV and digital signage industries, where it is essential for organizations to use cutting-edge projection technology with superior brightness and features that not only drive efficiency, but lower costs as well,” said Matt Mustachio, general manager of Casio’s Business Projector Division. ”As a leader in digital projection technology, we feel this is the best time to expand product visibility and outreach with new sales opportunities.”

For additional information regarding Casio’s projectors, please visit www.casioprojector.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of ”creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.