In 1983, Casio launched the first-ever G-Shock watch, now in 2008 Casio has shocked the world with their 25th anniversary celebration of the brand that fused cutting-edge technology within a fashionable accessory that is still the must-have of today. On May 14th, 2008, G-Shock celebrated its historic 25th anniversary in style at Gustavino's in New York City. To commemorate this milestone; several hundred G-Shock fans from the editor and business community came out to pay tribute to a brand that has provided consumers with the most cutting edge technology and tough solar power available in a fashionable timekeeping device. The star-studded celebration kicked off with music from DJ Cassidy and finale performance by Kanye West.