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Casio's Atomic Solar Technology Eliminates the Worry of This Year's Early Arrival of Daylight-Saving Time
 March 5, 2007

FOR MEDIA INQUIRIES:
Contact: Melissa Keklak
Casio, Inc.
973.361.5400
mkeklak@casio.com

TIME KEEPS TICKING FOR CASIO’S ATOMIC SOLAR WATCHES AS DAYLIGHT-SAVING TIME ARRIVES
Casio’s Atomic Solar Technology Eliminates the Worry of This Year’s Early Arrival of Daylight-Saving Time

Dover, NJ – March 2007 – The Energy Policy Act of 2005 added four weeks to daylight-saving time, effective this year, causing it to begin three weeks earlier and end one week later, leaving many consumers with potential headaches.  Many clocks, watches, computers and other time-keeping devices are pre-programmed to change for daylight-saving time on the first Sunday in April, but with Casio’s atomic timepieces, consumers can be sure their watches will automatically update on Sunday, March 11th. 

While the one-hour time difference does not seem like much, Casio realizes that for those with busy schedules, a one-hour time error can throw schedules completely off track.  The technology offered within Casio’s atomic lines of timepieces provide consumers with a hassle-free and on-time arrival when the time changes. The atomic feature can be found within Casio’s G-Shock, Baby-G, WaveCeptor, Pathfinder and Oceanus lines. The built-in solar technology eliminates the worries or replacing batteries, and the atomic function means minimizing the worry of having to reset the time.

“Because daylight-saving time is arriving three weeks earlier this year, people will be faced with a lot of electronic glitches,” said Dave Johnson, Senior General Manager of Casio’s Timepiece Division. “Casio’s advanced lines of atomic timepieces will alleviate the stress of tedious time re-setting and automatically synchronize to provide official, accurate time and date.”

Casio enthusiastically seeks to make atomic timekeeping the standard for all Casio manufactured timepieces. Casio is a pioneer in wrist technology and dedicates a large amount of effort to educating consumers on its cutting edge technology and its benefits. To learn more about the benefits that Casio timepieces offer and to see what high tech watches will make this year’s daylight-saving time stress-free, visit www.gshock.com.

About Casio
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.