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Casio's Baby-G Announces Collaboration with Pastry
 February 8, 2010

MEDIA INQUIRIES ONLY CONTACT:

Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com
mscicolone@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com

Donna Grecco
Pastry
(212) 246-1900
donnag@vidagroup.com


FOR IMMEDIATE RELEASE

CASIO’S BABY-G ANNOUNCES COLLABORATION WITH PASTRY

Pastry by Vanessa and Angela Simmons Creates a Sweet New Baby-G Style

DOVER, NJ, FEBURARY 8, 2010 - Casio America, Inc. proudly announces the collaboration between its Baby-G watch brand and the wildly popular Pastry fashion brand, by Vanessa and Angela Simmons. Pastry will offer a new twist on the classic Baby-G luminous color style, BG5601 by adding their Sweet, Chic and Unique touch to the watch and packaging that is unmistakably, Pastry.

BG5601
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high resolution images

Vanessa and Angela Simmons are no strangers to style. The daughters of legendary rap artist and pioneer Reverend Run (Joseph Simmons) of Run-DMC and rising break-out stars of the first family of hip-hop have quickly established themselves as fashion power houses and entrepreneurs in their own right. The fashionistas introduced Pastry Kicks, a line of stylish sneakers in 2007, offering fun and unique colors and designs targeted to fashion forward females. In short time, Pastry has become a highly sought after fashion brand, expanding into clothing and accessories and the young fashion moguls have become very influential in the market. 

The BG5601 takes the classic 80’s-inspired luminous colors style and paints Pastry’s motto on the watch band, giving it a retro-fresh and urban look. The brand also adds its stamp of approval to the chic watch by providing its company’s name in silver script toward the bottom. The watch comes in a one-of-a-kind pink packaging, complete with hearts and stars motif.   

“Casio is pleased to collaborate with a brand recognized for trend-setting fashion such as Pastry,” said Shigenori Itoh, vice president of Casio’s Timepiece Division. “With the release of the Baby-G Pastry watch, we are offering a unique combination of cutting-edge style with a playful touch of femininity.”

Baby-G is designed with today’s cool and confident woman in mind. The neon resin watch is bright, bold and beautiful, adding a splash of color to one’s wardrobe. Some key features of the include shock resistance, 100M water resistance, EL Backlight, World Time (48 cities), 5 Daily Alarms, Countdown Timer and 1/100 Second Stopwatch. 

The special edition Baby-G style will be gifted by Pastry to select VIP customers, friends and celebrity fashionistas.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com.

About Pastry
A division of Run Athletics, Inc., Pastry is a premium brand of footwear, apparel and accessories inspired by the dynamic personalities, vision and direct involvement of Vanessa and Angela Simmons. Pastry made its debut in 2007 and has grown into a complete collection of lifestyle products for women. Pastry can be found in leading department and specialty stores throughout the United States, Europe and Canada.
www.lovepastry.com