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Casio's Baby-G Offers New Styles To Liven Up Winter Fashion
 October 18, 2007

FOR MEDIA INQUIRIES ONLY CONTACT:
Jennifer Lilly/Joyce Essig
Coyne PR
(973) 316-1665
jlilly@coynepr.com

Melissa Keklak
Casio, Inc.
(973) 361-5400 ext. 4403
mkeklak@casio.com

THE NEW BABY-G DANCE STYLE HAS ALL THE RIGHT MOVES
Casio's Baby-G Offers New Styles To Liven Up Winter Fashion


DOVER, NJ, OCTOBER 19, 2007 – Casio America, Inc. is about to bring women to their feet with the newest addition to the Baby-G line – Dance Style.  The new watches will add spice to the wardrobes of style-savvy young women!  This new show-stopping style has the popular features of Baby-G but adds a dash of flash to anyone wearing it!   

Baby-G is the popular line of watches offering a fun and playful addition to a woman's wardrobe.  Dance Style features a square face and wide studded-pattern band that creates a futuristic design.  This line follows the lead of other Baby-Gs by offering shock resistant, water resistant watches that allow women to face the world with confidence knowing that her watch is as tough as she is.  Young women wearing Dance Style take chances and live in the moment. 

Dance Style is water resistant up to 100 meters, contains an EL backlight with multi-color afterglow, dual time, countdown timer, stopwatch, daily alarm and animated selectable display.  It is for fun-loving women who appreciate style packed into a highly functional watch. 

"We are thrilled to offer an innovative watch design that allows women to be bold when making fashion decisions," said David Johnson, Senior General Manager of Casio America, Inc.'s Timepiece Division.  "Baby-G Dance Style is a functional timepiece that allows women to look great and feel confident."

The new line of Dance Style models, BG2100 and BG2101 will be available in white, black, red and gold with a square face and resin band.  The white will be available in November '07, while black, red and gold will be hitting stores in January '08.  Styles will range from $89-$99.  


About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.