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Casio's Laser & LED Hybrid Light Engine Achieves High Brightness–Without the Mercury
 January 5, 2011

Laser & LED HybridMEDIA INQUIRIES ONLY CONTACT:

Christine Azzolino/Tania Fonovic
Coyne PR
(973) 316-1665
cazzolino@coynepr.com
tfonovic@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com

VISIT CASIO AT CES BOOTH #11006

FOR IMMEDIATE RELEASE:

CASIO’S LASER & LED HYBRID LIGHT ENGINE ACHIEVES HIGH BRIGHTNESS–WITHOUT THE MERCURY

Casio’s Innovative Illumination Technology Makes High-Brightness Display Both Affordable and Earth-Friendly and Lasts 10 Times Longer Than Mercury Lamps

LAS VEGAS, JANUARY 5, 2011 - Casio America, Inc. has combined high brightness with rugged durability in its LASER & LED HYBRID light engine, an illumination technology that replaces the mercury lamp contained in traditional data projectors. The LASER & LED HYBRID light engine can produce up to 3,000 lumens, bringing vividness and color range to business and educational presentations, digital signage, home entertainment and gaming, even in bright rooms.

Up until now, projection technology has required a tradeoff between brightness and environmental impact. Mercury lamps achieve high-lumen brightness, however they need to be disposed of carefully to protect the environment. Casio’s LASER & LED HYBRID light engine combines blue laser light and a fluorescent element to generate a high output of green light. The green light, blue laser light, and the light emitted by a red LED are projected through a DLP® chip which, in turn, is passed through the projection lens to form an image. This light source technology achieves an increase in color spectrum compared with a mercury lamp, while lowering a projector’s total cost of ownership. The 20,000 hour estimated life means years of reliable operation, up to 10 years at five hours per day, reducing down time and saving replacement cost when compared to mercury lamps.

“We estimate that the LASER & LED HYBRID light engine will save the average user $800 after 6,000 hours of use compared to traditional mercury lamps,” said Frank Romeo, vice president of Casio’s Business Projector Division. “This technology delivers lower cost of ownership and environmental benefit with no compromise in image quality.”

The LASER & LED HYBRID light engine will continue to serve as the driving force behind Casio’s projectors and Casio remains committed to quality and ease of use and producing innovative technology.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.GreenSlimProjector.com.