MEDIA INQUIRIES ONLY CONTACT:
Joyce Essig/Michael Scicolone
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
FOR IMMEDIATE RELEASE
CASIO’S LATEST BABY-G WATCH SPARKLES...AND SHINES
New Gemmy Baby-G is a Girl’s Best Friend
DOVER, NJ, OCTOBER 22, 2009 — It’s your time to shine. Treat yourself to a watch that lets you stand out from the crowd! The newest Baby-G watch, Gemmy Baby-G boasts rhinestone accents around the face with chaton-style bezel protectors, adding sparkle and class to an otherwise simplistic wardrobe. The Gemmy Baby-G BG3000M-7 and the BG1300MB-1 join the Baby-G line of flirty, feisty and fashionable watches just in time for the holidays!
The Gemmy Baby-G is designed with today’s cool and confident fashionista in mind. The bold rhinestone accent on the dial adds a playful touch to a classic watch. Built with a shock-resistant case, this Baby-G can handle anything life dishes out!
“The Gemmy Baby-G is yet another eye-catching piece to add to the Baby-G collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The Baby-G Gemmy is a versatile watch that can be outfitted for a busy day at the office or a night out with friends.”
The Gemmy Baby-G is more than just a pretty face; it’s shock-resistant and water-resistant making it the ideal accessory for indoor and outdoor activities. The BG1300MB-1 is water-resistant up to 100 meters, while the BG3000M-7 is water-resistant up to 200 meters. The BG1300MB-1 has five daily alarms and the BG3000M-7 has four daily alarms plus one SNZ. Both models feature world time, countdown timer and 1/100th of a second stopwatch, making them both a perfect mix of fashion and function with a hint of chic styling.
The Gemmy Baby-G styles come in black with pink rhinestone accents (BG1300MB-1) and white with a pink face and clear rhinestones (BG3000M-7). Both styles will have an MSPR of $99 and will be available at select Macy’s stores, or at www.baby-g.com, with the BG300M-7 releasing in November and the BG1300MB-1 following in December.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.