Home > News >
Casio's New Baby-G Goes Green
 February 2, 2010

MEDIA INQUIRIES ONLY CONTACT:

Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO’S NEW BABY-G GOES GREEN

New Solar-Powered Model Features Super Battery Life and Recycled Packaging

DOVER, NJ,  FEBRUARY 02, 2010 - According to the Environmental Protection Agency, more than three billion batteries are thrown away each year by Americans, increasing the presence of heavy metals that cause toxic contamination to the environment and potentially the air we breathe.   Inspired by the 40th Anniversary of Earth Day and a commitment to developing environmentally-friendly consumer products, Casio America, Inc. is proud to announce the addition of a new solar-powered timepiece to the company’s line of popular Baby-G watches – the Eco-Baby-G BGR300GR-3.  

BGR300GR-3

Leading Casio’s “Go Green” spring collection of stylish watches with high functionality, the Eco-Baby-G incorporates the company’s Tough Solar Technology which increases battery life through the generation of electrical power from sunlight. Additionally, the watch’s recharging capability eliminates the need for battery changes, both decreasing battery consumption associated with traditional watches and helping to further remove hazardous waste from landfills.

With bright, vivid-colored accessories considered one of the hottest trends for the spring, Baby-G gives eco-conscious fashionistas a reason to “go green.”  Consumers can add style and sustainability to their spring wardrobe, while celebrating the strides being made to preserve the environment. 

From product to packaging, the BGR300GR-3 is enclosed in a recyclable box to assist in the green movement.  Available in an earthy shade of green, the BGR300GR-3 stylishly coordinates with the eco-friendly movement, while bringing attention to the important environmental cause. 

“We’re very excited to welcome this new eco-friendly timepiece to the Baby-G line,” said Shigenori Itoh, vice president of Casio’s Timepiece Division.“Casio is a company dedicated to supporting eco-friendly initiatives and we are very proud to introduce this solar-powered watch in conjunction with the celebration of Earth Day.”    

The Eco-Baby-G design features white lettering and controls, with a silver aluminum bezel. The BGR300GR-3 will be available at select Macy’s stores and online at www.baby-g.com nationwide this March, with an MSRP of $110.

###

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.