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CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
CASIO’S NEW G-SHOCK DW5600CS OFFERS RETRO STYLE WITH A NEW TWIST ON COLOR
Available in Two Eye-Catching Colors
DOVER, NJ, AUGUST 13, 2008 - Casio America, Inc. introduces a new model from its G-Shock line, the DW5600CS. Available in two shocking color variations, vivid yellow with teal accents (DW5600CS-9) and gloss black with red and orange accents (DW5600CS-1). These new G-Shocks are inspired by the Hip Hop culture and reminiscent of the very first G-Shock watch.
As a new movement in G-Shock style, the new DW5600CS continues in the tradition of toughness. Steeped in modern color with a futuristic glossy finish, the new watch possesses the inherent G-Shock features of water and shock resistance.
“G-Shock has had 25 years of groundbreaking technology and fashion driven products,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “With the release of the DW5600CS, we are pleased to offer our consumers a new twist on the classics that anchored the brand.”
Other features of the DW5600CS include shock resistance, 200M water resistance, EL backlight with afterglow, multi-function alarm, 1/100 second stopwatch, countdown timer, flash alert and 12/24 hour formats.
Both the DW5600CS-1 and DW5600CS-9 are available nationwide and online for $89. For more information please visit www.gshock.com.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.
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