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Casio's New Vivid Baby-G Explodes with Color
 August 2, 2010

 MEDIA INQUIRIES ONLY CONTACT:

Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com
mscicolone@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com

CASIO’S NEW VIVID BABY-G EXPLODES WITH COLOR

Model Features New LCD Layout and Classic Baby-G Style

 New York, NY, August 2, 2010 - With spring right around the corner, Casio America, Inc. is adding a splash of color to the season with the latest addition to its Baby-G line of stylish watches for women - Baby-G Vivid.  Featuring a new tinted LCD to match the watch band (not true for the BG169-7C/7D), the Baby-G BGR169R offers refreshing hues to the outfits of today’s feisty fashionistas!  Would mention their solid gloss color bands also.  This is a departure from the traditional jelly found in prior BG169 models.  They also have metallic dials.

Available in eye-catching color combinations of black and pink (BG169R-1B), shades of blue on blue (BG169R-2B), shades of pink on pink (BG169R-4B), white and green (BG169R-7C), and white and pink (BG169R-7D), the Baby-G Vivid line is designed with both style and function in mind.  Equipped with the familiar Baby-G technologies, Baby-G Vivid is more than just a ladies watch – it is a fashion statement which is sure to melt the winter blues away. The BGR169R features five daily alarms, a countdown timer and stopwatch mode perfect for women that are living life at a non-stop pace. The Baby-G Vivid also keeps world time in 30 cities, ensuring that no matter where you are, you will always be on time and in style! 

BG169R-1B
BG169R-2B
BG169R-4B
BG169R-7C
BG169R-7D


Featuring capabilities for the active woman, the Baby-G Vivid line is shock resistant and water resistant up to 200 meters, making it a great companion to have “on hand” for spur-of-the-moment vacations this spring and summer. The new watch also features an EL backlight with afterglow and a 25pg databank, fitting your every need.

“We’re very excited to welcome this new addition to the Baby-G line, featuring vivid colors,” said Shigenori Itoh, vice president of Casio’s Timepiece Division. “Vibrant colors are a necessity in a woman’s spring and summer wardrobes and we are thrilled to meet their style and functional needs with the Baby-G Vivid models.”

All BG169R models will be available at select Macy’s stores nationwide this spring, with an MSRP of $79. 

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.