Home > News >
Casio's Newest Baby-G is a Gem of a Watch
 May 28, 2009

MEDIA INQUIRIES ONLY CONTACT:

Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

VISIT CASIO AT JCK BOOTH #26081

CASIO’S NEWEST BABY-G IS A GEM OF A WATCH

New Gem Dial G-MS Offers Elegant Look with a Tough Exterior 

LAS VEGAS, NV,  MAY 30, 2009 —  Watch-out for the newest addition to Casio’s Baby-G line.  The elegant new Gem Dial G-Ms will make sure your wrist shines no matter what the occasion.  The MSG301C-7B offers women a sleek and stylish choice to help upgrade their wristwear fashion. To help get your glitter on this fashion season, Casio’s Gem Dial G-MS features rhinestone hour markers and gem stone bezel protectors.  The watch also offers wearers the bracelet trend with a composite resin and stainless steel link bracelet band. 

MSG301C-7B
Click here to download
high resolution images

The G-Ms was designed with today’s modern woman in mind.  For the ladies who work hard and play hard, the Gem Dial G-Ms will be with you through it all from cocktail parties to skydiving.  The sister line to Casio’s famous G-Shock brand, Baby-G is shock-resistant and water-resistant.  The MSG301C-7B  is water-resistant up to 100 meters.

“We are thrilled to introduce the Gem Dial G-Ms to Casio’s exciting line of Baby-G watches,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division.  “This stylish watch offers women a timepiece that can transition from daytime to night without missing a beat.”

This Baby-G is more than just a pretty face.  With five daily alarms, a countdown timer and stopwatch mode, this watch is the perfect mix of fashion and function.  The Gem Dial G-Ms keeps world time in 48 cities, so no matter where you are in the world, you’ll be on time.  The watch also features an LED backlight with afterglow.

The Gem Dial G-Ms is available select Macy’s stores, and will be available in September online at My.Casio.com and www.baby-g.com, with an MSRP of $170. 

# # #

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.