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Casio's Pathfinder Joins the American Mountain Guides Association as the Official Watch For Professional Guides
 October 9, 2006

FOR MEDIA INQUIRIES ONLY CONTACT:
Rachel Max/Jennifer Lilly
Coyne PR
(973) 316-1665
rmax@coynepr.com
Melissa Keklak
Casio, Inc.
(973) 361-5400 ext. 4403
mkeklak@casio.com


FOR IMMEDIATE RELEASE

Casio's Pathfinder Joins the American Mountain Guides Association as the Official Watch For Professional Guides
Pathfinder Becomes Newest Diamond Sponsor

Dover, NJ – Casio, Inc. has announced that Pathfinder will join the American Mountain Guides Association (AMGA) as the newest Diamond level Sponsor and the official watch of the AMGA.  Pathfinder watches will be supplied to AMGA instructors for field-testing and training seminars.

Pathfinder watches are genuine tools for use in the great outdoors.   Equipped with sensors to help observe nature and monitor its changes, they are extremely versatile tools for both the weekend warrior and seasoned professional. Main watch features include; Tough Solar Power, Digital compass, Altimeter, Barometer and Thermometer.    Digital compass readings are displayed as one of 16 directions and altimeter readings are graphically displayed in units of five meters every two minutes.  Barometric pressure is automatically measured every two hours and graphed continuously up to 26 hours.  Used in conjunction with the thermometer, this makes for easy analysis of weather trends.

"We're looking forward to a great relationship with AMGA and we are excited to provide AMGA guides with an essential tool to help evaluate their outdoor situations," said Mike Princiotto, Product Marketing Manager, Casio. " This partnership provides Casio with access to a talented pool of certified guides in real world situations, from which we can obtain valuable feedback about our watches."

In addition to providing watches for their instructor team, Pathfinder will also work closely with the AMGA to develop a scholarship program in line with the core features and functions of the Pathfinder.  They will also assist with specialty programs for women, minority groups, education and environmental awareness.

Pathfinder has joined the AMGA as one of six Diamond Level Sponsors.  The other five sponsors include; Black Diamond, Mammut USA, Marmot, WL Gore and Associates and The North Face. The Diamond level of sponsorship was created in 2003 by Mike Alkaitis, AMGA Executive Director.  To date, this sponsorship category has raised over $50,000 for the AMGA with a large percentage of these funds going directly to AMGA guides in the form of subsidized exams and full tuition scholarships.

" I am very excited to have Casio's Pathfinder as the official watch sponsor of the AMGA," said Mike Alkaitis, Executive Director of the AMGA.  "This partnership provides our guides with the opportunity to utilize the latest equipment available to outdoor enthusiasts."

About Casio
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products.  For more information visit our website at www.casio.com. For more information about Pathfinder Watches, please go to pathfinder.casio.com.

About the AMGA
The American Mountain Guides Association (AMGA) is a 501 (C) (3) non-profit organization that represents the interests of American Mountain guides by providing support, education, and standards.  The AMGA is the sole US representative of the International Federation of Mountain Guides Association (IFMGA).  The AMGA offers training and assessment for rock climbing, alpine climbing, and ski mountaineering guides in the areas of leadership, judgment, client care, technical expertise, rescue, and environmental consciousness, and certifies those individuals who demonstrate a high level of knowledge and ability in each of these areas.  For more information please visit www.amga.com

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