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Casio's Beach Baby Just Got Tough
 March 2, 2009

MEDIA INQUIRIES ONLY CONTACT:

Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO’S BEACH BABY JUST GOT TOUGH
Baby-G’s New Tough Solar Watch Promises Some Fun in the Sun   

DOVER, NJ,  MARCH 2 , 2009 -  Whether she’s hitting the beach, or heading for a hiking trail –  when the weather heats up, today’s woman needs accessories that look hot without being high maintenance.  For that woman Casio’s popular Baby-G line has the perfect watch.  Baby-G is proud to welcome the first-ever Tough Solar Beach Baby to the line of fashionable, functional watches.

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Ideal for the twenty-something woman who works hard but enjoys some rest and relaxation, the BGR300-4/BGR300-7 radiates style and staying power.  The new Beach Baby features a Non-Stop, Tough Solar power system, which generates electrical power from the sunlight.  This provides users with an eco-friendly super battery life. 

Outfitted with all of the functions that the Baby-G line is known for, the Beach Baby BGR300 includes 200M water resistance, 4 daily alarms, countdown timer and full auto calendar.  Shock resistant, this timepiece can take anything the feisty young woman can dish out. Prepared with world time function in 27 cities, this watch offers versatility for the traveling fashionista.

“We’re thrilled to welcome this new addition to Casio’s beach-themed timepiece line now featuring Tough Solar Power,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “Tough Solar Power allows for maximum use as the battery is automatically charged by light, either direct from the sun or from light sources inside and keeps that charge for the life of the watch.”

The Beach Baby is available in a resin band in pink with a darker pink accent (BGR300-4) and white with a gold accent (BGR300-7). The Beach Baby models will be available at select Macy’s stores nationwide this spring, with an MSRP of $99. 

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.