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Casio's New G-Shock Gulfman is the perfect watch for water sports
 August 28, 2007

MEDIA CONTACT:
Heather Lukens
exposure Communications LLC
(212) 226-2530
heatherl@exposure.net


         Melissa Keklak
               Casio, Inc.
             (973) 361-5400
    mkeklak@casio.com

   
CASIO'S NEW G-SHOCK GULFMAN IS THE
THE PERFECT WATCH FOR WATER SPORTS

New G-Shock Model Inspired by the sea

DOVER, NJ, AUGUST 28, 2007 – Casio America, Inc introduces a new model from its famous G-Shock line – Gulfman GW9100-1.  Featuring water, shock and rust resistance, the Gulfman is the perfect fusion between function and fashion.

The titanium case and screw pins penetrate the band joints completely, making the timepiece rust and corrosion resistant.  Special titanium alloy button shafts offer a higher level of shock resistance to previous models.  The deep waved band releases stress from the tight fit that can occur with a wet wrist, which provides superior comfort and durability in wet conditions.

"The Gulfman is the perfect watch for anyone who plays or works in a wet or humid environment," said Dave Johnson, Senior General Manager of Casio's Timepiece Division.

The Gulfman GW9100-1 includes multi-band atomic timekeeping, allowing it to calibrate to the correct time by receiving time signals from atomic clocks in the U.S., U.K., Germany and Japan.  By synchronizing with the atomic clocks, the Gulfman G-Shock watches achieve unparalleled long-term accuracy (the same accuracy as the atomic clocks that drive the time signals).

In addition, the Gulfman is equipped with solar power, 200 meter water resistant, world time features (offering 29 times zones, city codes, daylight savings settings), five daily alarms, 1/10-second countdown timer, 1/100-second stopwatch and an auto calendar.

The Gulfman GW9100-1 is available nationwide and online for $220. For more information please visit www.gshock.com.

Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products.  For more information visit our website at www.casio.com

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