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Casio's New G-Shock Mudman can withstand rugged environments.
 August 28, 2009

MEDIA CONTACT:
Heather Lukens
exposure Communications LLC
(212) 226-2530
heatherl@exposure.net

         Melissa Keklak
               Casio America, Inc.
             (973) 361-5400
    mkeklak@casio.com

   
CASIO’S NEW G-SHOCK MUDMAN CAN WITHSTAND
RUGGED ENVIRONMENTS

 G-Shock Mudman Series is Stylish, Rugged and Reliable

DOVER, NJ, AUGUST 28, 2007 – Casio America, Inc. announced today the release of their newest G-Shock addition – Mudman GW9000A-1.  The Mudman is a series of Casio G-Shock watches that feature both shock resistance and a sealed case to prevent foreign particles, such as oil, dust or mud from entering or ruining the watch.

The Mudman’s sealed controls and oversized case are combined with technological advances like multi-band atomic timekeeping.  The Mudman automatically calibrates to the correct time by receiving time signals from atomic clocks in the U.S., U.K., Germany and Japan.  By synchronizing with the atomic clocks, this Mudman G-Shock watch achieves unparalleled long-term accuracy (the same accuracy as the atomic clocks that drive the time signals).

“The Mudman series of G-Shock watches can endure the toughest and dirtiest environments, locking out grime and protecting the watch functions,” said Dave Johnson, Senior General Manager of Casio’s Timepiece Division. “This rugged design is the perfect companion for men who seek a stylish yet practical timepiece.”

In addition, the Mudman is equipped with solar power, 200 meter water resistant, world time features (offering 29 time zones and 48 city codes with daylight savings settings), five daily alarms, 1/10-second countdown timer, 1/100-second stopwatch and an auto calendar.

The Mudman is available this month, nationwide and online for $150. For more information please visit www.gshock.com.

Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casio.com.

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