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Casio's New G-Shock Vivid Colors Offers Retro Style with Tough Solar Technology
 March 11, 2008
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exposure Communications LLC
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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE


CASIO'S NEW G-SHOCK VIVID COLORS OFFERS RETRO STYLE WITH TOUGH SOLAR TECHNOLOGY
Available in Three Eye-Catching Colors

DOVER, NJ, MARCH 11, 2008 – Casio America, Inc. introduces a new model from its G-Shock line, the G5500C. Available in three eye-catching colors, the Vivid Colors coordinates the resin band to the watch face; red on red (G5500C-4), green on green (G5500C-3) and white on gold (G5500C-7).

Additionally, the G5500C has the Tough Solar Power Technology which combines a super sensitive solar panel with a high capacity rechargeable battery to power high-load functions. The G5500C's auto light illuminates the display automatically when the watch is angled towards the face. The auto light features a power saving function so the switch
only operates when available light is below a certain level.

"We respect the continued support of classic G-Shock enthusiasts who have embraced the brand for years," said Dave Johnson, Senior General Manager of Casio's Timepiece Division. "The new vivid color collection reflects our commitment to our most fashion forward consumer."

Other features of the Vivid Colors include shock resistance, 200M water resistance,
World Time (48 cities), 4 Daily Alarms and 1 Snooze Alarm, Hourly Time Signal,
Countdown timer, 1/100 Sec. Stopwatch, 12/14 Hr. Format, Battery Level Indicator,
Power Save Function Tone and Button Tone Operation On/Off.

The G5500C is available nationwide and online for $120. For more information please visit www.gshock.com.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information visit our website at www.casio.com.

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