FOR MEDIA INQUIRIES ONLY CONTACT:
Jennifer Lilly/Joyce Essig
CASIO AMERICA, INC.
VISIT CASIO AT CES BOOTH #9808
CASIO'S NEW ULTIMATE PATHFINDER LIVES
UP TO ITS NAME
Ultimate Pathfinder Makes Its Debut at CES
LAS VEGAS, NV, JANUARY 6, 2008 – Whether you are traveling by land or by sea, Casio's newest addition to the Pathfinder line will keep you in touch with your surroundings. The PAW1500-1V, also known as the Ultimate Pathfinder, is an essential tool for any outdoorsman. This new watch will be on display at Casio's Booth #9808 during the 2008 International CES Show at the Las Vegas Convention Center.
The PAW1500-1V is the first 200M water resistant timepiece in the Pathfinder line and features a tide graph and moon graph/phase indicator to help navigate the coastline. These features, combined with the traditional Pathfinder triple sensor technology which includes a digital compass, altimeter, barometer and thermometer, make this the Ultimate Pathfinder. Built with low temperature resistance to accommodate any cold or wet weather conditions, this lightweight watch is durable and comfortable whether you are on the high seas or on top of Mt. Everest.
The PAW1500-1V boasts qualities that make Pathfinder an ideal line of watches for the ultimate outdoorsman. The Ultimate Pathfinder features Casio's innovative Waveceptor Multi-Band Atomic Timekeeping Technology and tough solar power, meaning no more worries of changing the time for daylight saving time or leap years. With the Multi-Band Atomic Timekeeping feature, this timepiece automatically synchronizes with Coordinated Universal Time broadcast continuously by stations linked to atomic clocks located in the US, Germany, the UK and two in Japan. These timepieces receive this signal several times during each 24-hour period, resulting in outstanding accuracy. Tough solar power adds to the Pathfinder's efficiency as this feature is a unique power saving function and allows the timepiece to energize itself through even the lowest level of illumination, natural, solar or artificial.
"We are very excited to introduce our newest addition of the Pathfinder series at CES," said Dave Johnson, Senior General Manager of Casio's Timepiece Division. "With its improved features and slimmer case design, we are confident we produced our best Pathfinder to date."
The Ultimate Pathfinder includes a large LCD display for easy reading of time, graphs, and measurements. One-touch sensor buttons lead to direct operation of sensors and means no scrolling through menus to get the measurements you need quickly. Button guards prevent against accidental operation of sensors and enhance the practicality of the Ultimate Pathfinder.
The PAW1500-1V is available in black resin at select Macy's stores for the MSRP of $350. The same Pathfinder model is also available with a titanium band, model PAW1500T-7V at select Macy's stores for the MSRP of $400. Both models will be available at retail in May.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or pathfinder.casio.com
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