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Casio's PRIZM Receives CES Innovations 2011 Design and Engineering Award
 January 5, 2011
PRIZM

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Melissa Keklak
CASIO AMERICA, INC.
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FOR IMMEDIATE RELEASE:

CASIO’S PRIZM™ RECEIVES CES INNOVATIONS 2011 DESIGN AND ENGINEERING AWARD

DOVER, NJ, JANUARY 05, 2011 - Casio America, Inc. announced today that it has been named as an International CES Innovations 2011 Design and Engineering Awards Honoree for its PRIZM™. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 35 product categories.

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Casio’s PRIZM™ represents the latest innovation in classroom technology and is a next-generation graphing calculator with a high-resolution color LCD, conveying a full textbook-style display. PRIZM™ includes Casio’s proprietary “Picture Plot*1” technology – the first of its kind – enables users to perform meaningful mathematical equations on top of real-life images, transforming how technology is used in the classroom.

“We are thrilled to be a Design and Engineering Award Honoree at CES. PRIZM™ proves that Casio will keep setting new standards within the technology industry,” said Greg Yurchuk, general manager of Casio’s Education Division. “PRIZM™ boasts several 21st century advancements, including a spacious LCD screen that produces over 65,000 colors. Its smooth lines and intuitive keypad design make it similar to smartphones and other handheld devices currently on the market.”

*1 As of October 7, 2010, for built-in calculator functions. According to a survey by Casio Computer Co., Ltd.

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world’s largest consumer technology tradeshow.

Casio’s PRIZM™ will be displayed at the 2011 International CES, which runs January 6-9, 2011 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center and will also be featured at CES Unveiled: The Official Press Event of the International CES on Tuesday, January 4.

The Innovations entries are judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used
  • Aesthetic and design qualities
  • The product’s intended use/function and user value
  • Unique/novel features that consumers would find attractive
  • How the design and innovation of the product compares to other products in the marketplace

Products chosen as Innovations honorees reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2011 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casioeducation.com.