FOR IMMEDIATE RELEASE
CASIO’S XW-P1 PERFORMANCE SYNTHESIZER KICKS OFF 2013 ON A HIGH NOTE WITH TWO INDUSTRY AWARDS
XW-P1 Receives Electronic Musician’s 2013 Editors’ Choice Award and The Music & Sound Retailer’s Best New Keyboard Award of 2012
Dover, NJ (February 7, 2013) — Casio America, Inc. is proud to announce that its XW-P1 Performance Synthesizer is the recipient of two prestigious awards – Electronic Musician’s “2013 Editors’ Choice Awards for Affordable Synth Awesomeness” and The Music & Sound Retailer “Best Keyboard and Sound Module Award of 2012.” Both publications highlight the most innovative products and latest technological developments in the music industry.
“We are honored to announce at Winter NAMM, the show where last year our performance synthesizers came to life, that the XW-P1 has been presented with not one, but two prominent awards,” said Stephen Schmidt, vice president of Casio’s Electronic Musical Instruments Division. “Casio is thrilled with the response we have received over the past year throughout the music industry and we look forward to continuing to deliver electronic musical instruments that meet musicians’ wants and needs.”
For the past twenty years, Electronic Musician has been reviewing the year’s most innovative products in its Editors’ Choice Awards. Winners are selected by the magazine’s editors who research reviews, product releases, show reports and forum posts throughout the review period. Out of hundreds of potential nominees, Casio’s XW-P1 was one of 30 selected award winners and ultimately declared an “awesome” and “affordable” synthesizer. Editors from Electronic Musician noted, “Bold, original, clever, and definitely not ‘me-too’ synths, the XW showed that Casio is back in the synth game with a vengeance.”
Casio’s XW-P1 Synthesizer was also nominated for the Best Keyboard and Sound Module of 2012 by The Music & Sound Retailer. At Winter NAMM 2013, The Music & Sound Retailer announced that Casio had been declared an award winner. According to Dan Ferrisi, editor of The Music & Sound Retailer, “the Casio XW-P1 received the award due to the voting of the top music industry retailers making it a very prestigious award to receive.” For this award process, dealers and manufacturers vote for one another based on their respective categories. Casio’s XW-P1 received a great number of endorsements from dealers nationwide.
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The XW-P1 Performance Synthesizer is now available at music dealers nationwide for an MSRP of $699.00. To view the XW-P1 review from Electronic Musician, please visit www.emusician.com. To view the XW-P1 review from The Music & Sound Retailer, please visit www.msretailer.com.
For additional information regarding Casio’s portfolio of electronic musical instruments, please visit www.casiomusicgear.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.