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Casio Adds Three Distinctive Timepieces To Its EDIFICE Line
 February 13, 2013

FOR IMMEDIATE RELEASE

 CASIO ADDS THREE DISTINCTIVE TIMEPIECES TO ITS EDIFICE LINE

EQWM710L-1A, EQSA500DB-1A, and EFR523D-7AV Enhance Style and Variety of Collection

DOVER, NJ, (FEBRUARY 13, 2012)Casio America, Inc. continues to go above and beyond in the timepiece industry with the introduction of three unique timepieces to its sophisticated EDIFICE Collection – the EQWM710L-1A, EQSA500DB-1A, and EFR523D-7AV.These latest additions offer diverse styles and advanced functionality suitable for any man’s personal or professional lifestyle.

“The new additions to our EDIFICE collection symbolize Casio’s dedication to providing bold designs and features that complement a diverse set of styles and interests,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “We will continue to create original, dynamic timepieces that seek to redefine the industry.”

Embodied by a black stainless steel case and a two–tone genuine leather band, the EQWM710L-1A is equipped with a variety of features such as a 1/100th second chronograph, world time (29city + UTC), up to 100 meters water resistance and Casio’s 5-Motor Drive technology, which is a technology comprised of five motors inside the watch to control each hand individually.

With Casio’s Self-Adjusting Multi-Band 6 Atomic Timekeeping technology, the EQWM710L-1A alleviates concerns about changing the time, even for daylight saving time and leap years. This timepiece automatically synchronizes with atomic clocks in the US, Germany, the UK, China and two in Japan based on the user's home city setting. The EQWM710L-1A also operates with Casio’s Tough Solar Power technology extending its battery life to approximately five (5) months without exposure to light.

Similar to the EQWM710L-1A, the EQSA500DB-1A runs on Tough Solar Power technology. Designed with a stainless steel case and band, the EQSA500DB-1A provides an easy operation Smart-Access electronic crown, which allows for simple, intuitive selection of the user's home city setting, access to world time or the stopwatch using the electronic crown's pull and turn motion. In addition, it includes essential features such as 10 lap memory and fastest lap, countdown timer and a 1/20th second chronograph.

Casio’s EFR523D-7AV comes with a stainless steel case and band with blue accents on a layered dial. It is outfitted with a crown setting, a beautiful layered dial, 1/20th second chronograph and tachymeter that can be used to compute speed based on chronograph time over measure distance.

All three new EDIFICE mens watches are available at select retailers nationwide now. The EFR523D-7AV has an MSRP of $260; the EQSA500DB-1A can be purchased for $380 MSRP; and the EQWM710L-1A is available for an MSRP of $480.

For more information on Casio’s EDIFICE mens watch collection, please visit www.Edifice.Casio.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.