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Casio America, Inc. Presented with CES Innovations 2011 Design and Engineering Award for its Pathfinder PAW5000
 January 5, 2011

PATHFINDERMEDIA INQUIRIES ONLY CONTACT:
           
Jonathan Pocius/Tania Fonovic
Coyne PR
(973) 316-1665
jpocius@coynepr.com
tfonovic@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO AMERICA, INC. PRESENTED WITH CES INNOVATIONS 2011
DESIGN AND ENGINEERING AWARD FOR ITS PATHFINDER PAW5000

DOVER, NJ, JANUARY 6, 2011 - Casio America, Inc. announced today that it has been named as an International CES Innovations 2011 Design and Engineering Awards Honoree for the newest upgrade to its popular Pathfinder watch line, the PAW5000. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 35 product categories.

PAW5000-1

Equipped with Casio’s one-touch triple sensor technology, the PAW5000 includes a digital compass, altimeter, barometer and thermometer, making this the all-in-one tool necessary for high energy, rugged, outdoor adventures. The PAW5000 has a unique second hand that acts as a compass needle, altitude and barometric pressure differential indicator, while the hour and the minute hands are specially designed with cut-outs for greater visibility of the dial underneath which assists with reading the digital display and dial indexes. With a resin band, the watch provides a lightweight feel offering durability and comfort on every trip.

“The PAW5000 provides consumers with ideal functionality and is a perfect fit for individuals who enjoy outdoor adventures,” said Shingenori Itoh, vice president of Casio’s Timepiece Division. “We are honored to receive this recognition and will continue to provide the timepiece industry with innovative products.”

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world’s largest consumer technology tradeshow.

Casio’s PAW5000 will be displayed at the 2011 International CES, which runs January 6-9, 2011 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center and will also be featured at CES Unveiled: The Official Press Event of the International CES on Tuesday, January 4.

The Innovations entries are judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used
  • Aesthetic and design qualities
  • The product’s intended use/function and user value
  • Unique/novel features that consumers would find attractive
  • How the design and innovation of the product compares to other products in the marketplace

Products chosen as Innovations honorees reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2011 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the worlds leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com.