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Casio America, Inc.
CASIO AMERICA, INC. TO SPONSOR 2007 MAXIM STYLE AWARDS
Event Recognizes Style Icons and Influencers in Men's Fashion & Lifestyles
DOVER, NJ, SEPTEMBER 13, 2007 – Casio America, Inc. and Maxim are teaming up to honor people and companies that keep men looking good and feeling confident. This year's Maxim Style Awards will be presented by Casio and is taking place September 18th at Avalon in Hollywood, CA.
It's difficult to keep up with the latest trends and technologies, so the 2007 Maxim Style Awards serve as the new lifestyle guide for young men. The event recognizes the hottest music, gear, cars and technology, as well as today's most influential style icons who are shaping consumer and cultural trends nationwide. Award categories incorporate every aspect of men's style, including apparel and grooming necessities.
"We are extremely excited to announce our sponsorship with Casio for this event," said Rob Gregory, Publisher of Maxim. "We have featured Casio cameras in our magazine and their EXILIM line is packed with features that men love."
Live performances by The Bravery and DJ Mister Best will have Hollywood's most elite strutting down the red carpet to enjoy the festivities. Celebrities and VIP attendees will have the chance to check out the newest Casio cameras which feature YouTube™ Capture Mode – allowing users to shoot and save videos at optimum size, quality, and other settings for YouTube™ in two simple steps.
Casio will be providing a unique experience at their YouTube™ Messaging stations, where partygoers will have the opportunity to record video messages for their friends live from the Maxim Style Awards using Casio EXILIM's high-tech video capabilities to instantly upload their messages on YouTube™.
"We are excited about this partnership with Maxim," said Bill Heuer, Senior Vice President of Casio's Digital Imaging Division. "Our line of sleek, attractive digital cameras perfectly complements the focus of the 2007 Maxim Style Awards and we are thrilled to showcase the exciting new YouTube™ feature for the avid video-sharing audience."
YouTube™ enthusiasts will have the chance to get an inside look at this year's event on Maxim's group page, which will be uploaded to YouTube™ following the Maxim Style Awards. One of Hollywood's elite will also be documenting their day leading up to the 2007 Maxim Style Awards, as well as offering a bird's eye view of the awards show, which will also be posted on Maxim's YouTube™ page.
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Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
About Alpha Media Group Inc.
Alpha Media Group Inc. is a multimedia company that includes Maxim and Blender magazines and Maxim digital. Maxim magazine is the most successful young men's lifestyle magazine in America reaching more than 12.4 million readers each month. Blender is a general interest music magazine that reaches nearly 2 million readers monthly. Maxim digital encompasses Maxim.com, Blender.com and Stuffmagazine.com and reaches more 5 million unique visitors each month. Maxim magazine is published in 43 countries; Maxim radio is broadcast on Sirius Satellite radio on channel 108. Alpha Media Group Inc. is owned by Quadrangle Capital Partners II LP, a private equity fund focused on the media and communications industries.