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CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
CASIO AMERICA, INC. ANNOUNCES SPONSORSHIP AGREEMENT WITH PROFESSIONAL LPGA GOLFER ERICA BLASBERG
Blasberg Will Be Geared Up in Casio Logo and Select Casio Accessories
DOVER, NJ, SEPTEMBER 18, 2007 – Casio America, Inc. announced today a three-year agreement with up and coming professional LPGA golfer, Erica Blasberg. As one of the most popular up and coming, fashion-forward golfers in her category, Blasberg's love of fashion and style is one that resonates with the Casio brand.
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Blasberg picked up her first club at 5 years old and has been hitting the links ever since. As an amateur, she was a standout on the American Junior Golf Association (AJGA) circuit and garnered numerous awards and accomplishments. Blasberg was a three-time, first-team Polo All-American, was a member of the 2002 Canon Cup and winner of the 2002 Rolex Tournament of Champions. Erica began her professional career (qualifying for the Tour on her first attempt) in 2004 on the Future's Tour and nailed down four top-10 results in 8 events.
As part of the agreement, Blasberg will feature the Casio logo on her golf shirts as well as be outfitted with her choice of Casio timepieces. Her selection will be made based on the color selections made for her touring attire.
"Casio is excited to welcome Erica as a representative of our brand," said Terry Terada, Chairman and CEO of Casio America, Inc. " She's young and vibrant and has a lifestyle and enthusiasm that aligns perfectly with our products."
As part of the agreement, Erica will also be used in Casio's marketing and advertising materials as well as for personal appearances and events.
"I am thrilled to be representing one of the world's leading manufacturers in the consumer electronics industry," said Blasberg. " Casio has emerged into a lifestyle brand which epitomizes the needs of a golfer and I am really looking forward to a long and successful partnership."
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information visit our website at www.casio.com