MEDIA INQUIRIES FOR CASIO:
E. Garcia / S. Vander Schans
CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
CASIO AMERICA RELEASES NEW ANDROID POS TERMINAL FOR THE RETAIL AND HOSPITALITY INDUSTRY
DOVER, NJ, July 27, 2012 — Casio America, Inc. today announced the release of its new POS product, the VX-100. The VX-100 will be exhibited in Casio’s booth (#420) during the RetailNOW at the Mandalay Bay Resort & Casino in Las Vegas July 29 – August 1, 2012.
The VX-100 is the first Android based product to be introduced specifically for the POS industry. The VX-100 is equipped with a 10.4” adjustable color touch screen, an attached high speed thermal printer, Ethernet port, serial ports and a built-in swivel 2X20 customer display.
Casio is offering resellers the “best of both worlds” in the POS industry with the VX-100. The VX-100 offers both an “embedded” application and an open platform. The embedded application is Casio’s own powerful application with new features – all designed for hospitality and retail applications. The “open” platform will allow ISV’s (independent software vendor) to develop and run their Android platform software on the VX-100.
“We are excited to unveil the VX-100 at RetailNOW, it offers a range of capabilities and innovative technology that raise industry standards in this market,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “As a leading point-of-sale system supplier, Casio is committed to providing comprehensive solutions, for retailers and business owners alike, that offer a lower overall cost of ownership to its customers.”
This leading edge, state of the art Android technology on the VX-100 POS terminal provides resellers the added advantages of reliability (no hard drive, no cooling fan and running off flash ROM technology), flexibility (embedded and open platform software applications) and security (Android provides a secure software platform).
Highlights of Casio’s embedded application include a customer loyalty database file, a reservation application, the ability to e-mail reports (to mobile devices), along with Casio's standard table service and quick service software.
High Res Images
On the open platform side of the VX-100, Casio provides a software development kit (SDK) to POS software companies. The open platform side of the VX-100 allows the terminal to leverage a variety of software applications to run on the VX-100, which are designed for a variety of businesses. Casio’s SDK facilitates a number of software application development opportunities ISV’s. For additional information on Casio's new VX-100 Android Terminal, visit Casio VX-100.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit http://www.casiousa.com