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Casio Announces Critically Acclaimed Singer and Pianist Josh Charles as a New Spokesperson for Privia Digital Pianos
 November 10, 2010

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Jonathan Pocius / Tania Fonovic
Coyne PR
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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com

CASIO ANNOUNCES CRITICALLY ACCLAIMED SINGER AND PIANIST JOSH CHARLES AS A NEW SPOKESPERSON FOR PRIVIA DIGITAL PIANOS

Soulful singer and songwriter will be featured in new ad campaign and perform live at NAMM

DOVER, NJ, November 10, 2010 - Casio America, Inc., the industry leader in digital pianos, has signed singer/songwriter and blues piano protégé Josh Charles as a new national spokesperson for its legendary Privia brand of digital pianos. The Privia line delivers unprecedented sound quality and performance in a sleek and lightweight design that’s ideal for musicians of every level.

Priva - Josh Charles

As part of Charles’ promotional schedule, he will be featured in Privia’s online and print advertising campaign, as well as live performances at the National Association of Music Merchants (NAMM) Show which is being held from January 13th-14th, 2011 in Anaheim, CA. Charles will be using the new Privia PX-3 on tour and will also be creating several Privia instructional videos throughout the year.

“Josh Charles is one of the best musicians in the world, and now we are proud to say he plays the one of best digital pianos on the market,” said Mike Martin, director of marketing, Electronic Musical Instruments Division for Casio America, Inc. “Josh is a unique talent, whose contagious and unbridled enthusiasm for music makes him the ideal voice and sound for the Privia brand.” 

The Privia line of digital pianos delivers an unprecedented level of realism and expression for musicians of all levels – from the novice to the professional. Musicians can achieve the grand piano feel and sound without sacrificing portability.

For more information on Josh Charles visit http://JoshCharlesMusic.com.
For more information on Casio’s Privia line visit www.PriviaPiano.com.

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About Josh Charles
Earlier this year, Charles released his full CD, Love, Work & Money, recorded in New York and New Orleans, which features members of Dr. John’s band and his touring band. Next month, Charles will release his next project, an EP titled Trippin’ The Keys: The Music of Jimi Hendrix. The EP will feature a fresh perspective on Jimi Hendix classics all played on the piano. The free digital release will be available Tuesday, November 16th.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.